The rescheduled Tokyo 2020 Olympic Games are now 100 days away. Research from GWI reveals that – with global sporting events now being broadcast on multiple digital channels, from social media to streaming services – consumers across the world will keep up with the Games via multiple different ways. US Millennials appear to be “all […]
Programmatic media partner MiQ has taken a look at online behaviour over the last year and surveyed consumers from all around the world to find out what changes the year of lockdown has made to people and what marketers need to know to reach them. Using this analysis, it compiled a report, A Year of […]
Marquee TV, the performing arts streaming service offering opera, dance, theatre, and music on demand service, has partnered with Indigo, the experts in audience insight for the cultural sector, to research attitudes towards cultural content offered online and what audiences are looking for in a post-Covid world. The two companies have unveiled their findings to […]
The global headphones market celebrated a good year in 2020, growing in both volumes and retail value, to reach 480 million units and generate $44 billion (€36.8bn) reports Futuresource Consulting. As consumers have spent more time at home throughout the pandemic, headphones really have become an integral device in daily lives. Households have spent more […]
A report from Ampere Analysis shows the rapid rise of SVoD services in the US. There are now more subscriptions to services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ than there are people in the US. The pandemic and stay-at-home measures, the launch of new studio-backed subscription services, and
The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million, according to the Western Europe Pay TV Forecasts report from analyst firm Digital TV Research. Reflecting the importance of high-speed broadband for homes, IPTV is the top pay-TV platform by subscribers. IPTV will gain 4 million […]
Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]
As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]
A recent Intelsat survey points to future trends in Inflight Connectivity (IFC), as passengers screenings and air travel begin returning to pre-Covid levels. In a blog post, the satellite operator says that it is no surprise that the Covid-19 pandemic has wreaked havoc on the commercial aviation industry. ”With global vaccination rates surging, however, airlines […]
Full series consolidated data for the fourth series of police procedural drama Unforgotten reveals that the average audience has increased by an impressive 3 million viewers on the overnight audience, making it ITV’s most catch-up requested series since drama miniseries The Pembrokeshire Murders. The average audience per episode rose to 8 million viewers across transmissions, […]