Advanced Television

Consumer Behaviour

Research: Smart TVs in majority of US homes

Findings from Hub Entertainment Research’s third annual Connected Home report suggest that smart TVs are now in a large majority of US TV homes, and account for over half of all TV sets. As more Americans use smart TVs to stream, Hub asks whether the future is limited for the now-popular peripherals many use to […]

April 8, 2021

Report: 12.2% increase in digital advertising

As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]

April 8, 2021

Survey: Post-Covid travel should include better IFC

A recent Intelsat survey points to future trends in Inflight Connectivity (IFC), as passengers screenings and air travel begin returning to pre-Covid levels. In a blog post, the satellite operator says that it is no surprise that the Covid-19 pandemic has wreaked havoc on the commercial aviation industry. ”With global vaccination rates surging, however, airlines […]

April 8, 2021By Colin Mann

‘Unforgotten’ catch-up requests boost viewing figures

Full series consolidated data for the fourth series of police procedural drama Unforgotten reveals that the average audience has increased by an impressive 3 million viewers on the overnight audience, making it ITV’s most catch-up requested series since drama miniseries The Pembrokeshire Murders. The average audience per episode rose to 8 million viewers across transmissions, […]

April 8, 2021

Research: Ads raising NEXTGEN TV awareness

New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]

April 7, 2021By Colin Mann

Research: 27% DTC SVoDs shared

Findings from Leichtman Research Group indicate that 82 per cent of US households have at least one streaming video service from eleven top direct-to-consumer (DTC) and subscription video on-Demand (SVoD) services; 51 per cent of all households have three or more of these services. However, not all of these services are being paid for directly […]

April 6, 2021

Report: US net performed well during pandemic

A report from industry body the Broadband Internet Technical Advisory Group (BITAG) analysing US Internet performance over the course of the pandemic has found that that the ecosystem as a whole saw very few widespread disruptions for consumers, businesses and organisations, even as traffic reached unprecedented volume and hundreds of millions of Americans worked and […]

April 6, 2021

Russia: Pandemic drives legal service usage

Findings from Group-IB, a global threat hunting and adversary-centric cyber intelligence company, estimate the revenue of the video piracy market in Russia in 2020 at $59 million. The market decline has slowed down, however, with 7 per cent drop in 2020 compared to 27 per cent in 2019. Online pirates were not quite successful in […]

April 1, 2021By Colin Mann

Sweden: Families prefer Disney+ over Netflix

The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most notably in the battle over families with young children. Analysis by Mediavision shows that Disney+ has a very strong position among these families. The immensely fast adoption of Disney+ upon launch in clearly […]

April 1, 2021

Study: Watch Parties gain foothold during pandemic

A study by The Diffusion Group finds one-in-seven adult SVoD users co-watched a TV show or movie with friends or family via an online watch party during the pandemic. “The pandemic not only drove home media consumption, but accelerated the use of connected TVs and video-based chat,” advises Lauren Kozak, Senior Analyst and report author. […]

March 31, 2021