In the US the proportion of TV viewers with three or more SVoD subscriptions has grown 6.6 percentage points since Q3 2018, while in Europe growth has been almost the same (+6.3 points), according to Ampere Analysis. Around two in five Internet respondents in the US have three or more SVoD subscriptions. In Europe the […]
Figures from the BBC reveal that across the year, iPlayer viewers requested to stream or download an episode of long-running soap Eastenders a record 234 million times, up 10 per cent on 2018. 2019 was a huge year for the residents of Albert Square, as they went through the siege of the Queen Vic, Walford […]
Research from Parks Associates finds over one-quarter of US broadband households are interested in innovative offerings accessed via television, such as offline viewing, video gaming, food delivery, ride sharing, and gambling. The research, found in 360 View: Video Services & Connected Consumers, also reveals that 25 per cent
Sir David Attenborough would be the nation’s dream Prime Minister. A survey of 2,000 adults revealed the popular broadcaster and naturalist beat the likes of Stephen Fry and Jeremy Clarkson to top the poll of which celebrity people would most like to see take up residency in 10 Downing Street. TV presenters Ant and Dec […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
A recent survey of UK football fans revealed there is a significant appetite for personalised TV channels, with audiences willing to pay extra for access for content tailored to their favourite football team. The Future of TV Market Demand November 2019 showed that 96 per cent of viewers would use a personalised channel if offered […]
Two months after Disney’s launch of its Disney+ SVoD service, Sensor Tower Store Intelligence data confirms that the service’s mobile app has now been downloaded nearly 41 million times across the App Store and Google Play and has generated an estimated $97.2 million in user spending. In a blog post, the app intelligence firm says […]
One of the biggest global studies ever undertaken to explore peoples’ passions reveals that when it comes to favourite pastimes including sports, food, home, motoring and nature & wildlife, people are more likely to turn to TV than any other source for inspiration and information. The global survey involving 13,000 participants, ran across 13 markets […]
A study from Juniper Research has found that the total number of 5G connections will reach 1.5 billion globally by 2025, rising from only 5 million in 2019. This is an annual average growth of 150 per cent over the next six years. The research, 5G Market Strategies: Consumer & IoT Opportunities & Strategies 2020-2025, […]
The majority of Americans (59 per cent) are not willing to pay more than $20 a month for streaming TV services, according to a survey of more than 2,600 US consumers by advertising technology company The Trade Desk. Furthermore, 75 per cent of