Category archives for: Consumer Behaviour

World Cup boosts social media usage 300%

Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, Twitter, WhatsApp, Skype Chat and […]

4 in 10 Brits oppose BBC licence fee

Four in ten (40 per cent) British adults support the current system of funding the BBC, however, just as many oppose it (40 per cent), according to research from ComRes on behalf of public affairs agency Whitehouse Consultants. Of the four potential funding models tested, the one which gained most popular support is abolishing the licence fee and making the […]

Social media increasingly influencing TV viewing

Findings from the latest YouView study census into national television habits for 2014 suggest that social media interaction with Facebook and Twitter are influencing TV viewing habits but risk ruining shows. The survey found that social media has had a huge impact on

CTAM: 49% aware of TV Everywhere


Awareness of TV Everywhere features has reached 49 per cent of multichannel video programming distributor (MVPD) customers aged 18 to 64, according to a survey designed to track TV Everywhere awareness and usage. More specifically, 49 per cent of

79% of Brits aware of on-demand content

Almost four-fifths (79 per cent) of respondents to an Ofcom poll were aware that it is possible to watch/ download programmes online, compared to 73 per cent in 2012. Although awareness declined with

UK: Few aware of Local TV launch


Research from BroadStream reveals that three quarters of British TV viewers (75 per cent) don’t know that a local channel could be launching near them this year, with a further 15 per cent claiming to have heard of ‘local TV’ but don’t know where these channels are due to launch. BroadStream polled a representative sample of the UK

iPlayer PC requests driven by radio growth

Requests to BBC iPlayer increased last month to 273 million, up 6 per cent on May 2013, and higher than at any point last year. May also saw the first increase in

Tablets become main device for TV catch-up


Data from Kantar Media’s syndicated study, futurePROOF, shows that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them. Forty-five per cent of all UK adults

Travellers, Avid Viewers, and Multiscreeners consume most video

Consumer research and analysis from Parks Associates suggests that three out of seven unique consumer segments account for the majority of mobile video viewing, averaging nine hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and […]

Heart specialists: ‘Beware binge-viewing’

Adults who watch TV for three hours or more each day may double their risk of premature death compared to those who watch less, according to research published in the Journal of the American Heart Association. “Television viewing is a major sedentary behaviour and there is an increasing trend toward all types of sedentary behaviours,” said Miguel Martinez-Gonzalez, M.D., Ph.D., […]

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