The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]
Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]
The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]
Using multiple streaming services and debating what to watch can be time-consuming. A study by Currys uncovered how much time people spend choosing a programme or movie to watch and asked 2,018 Brits to understand their challenges and difficulties in selecting content. Out of those asked, 10 per cent admitted they spend up to 2 hours […]
MyBundle, the online platform connecting consumers, streaming services and broadband providers, has released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVoD streaming services by up to 50 per cent when compared to industry research firm Antenna’s reported industry average monthly rate of 8.6 per […]
Sci-fi drama series, 3 Body Problem, from David Benioff, DB Weiss and Alexander Woo, claimed the top spot on the Netflix’s English TV List for a second time in the week commencing April 1st, clocking 8.3 million views and reaching the Top 10 in 92 countries. Also retaining their spots in second and third place […]
After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]
Findings from monetisation suite Zuora’s latest Subscription Economy Index (SEI) report indicate that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetisation strategies. By aligning and evolving […]
Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]
A study has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when […]