Category archives for: Consumer Behaviour

83% unfamiliar with Ultra-HD

Ultra-HD

According to research from The Diffusion Group (TDG), short-term demand for 4K/Ultra-HD televisions is hindered by two simple but structurally important fundamentals: a widespread lack of awareness among consumers and a marked sensitivity to the costs of these advanced sets. TDG research indicates

Computers lose ground to Smart TVs, tablets for online viewing

Computers were the first devices used for watching TV online, and even today they remain the single most commonly used device for online viewing. However, research suggests that online viewing is beginning to shift away from computers and toward mobile devices and Smart TVs. According to the annual What’s TV Worth study from Hub Entertainment Research, 59 per cent of […]

US: Big 4 networks ‘Must Keep’ channels for 78%

ESPN

Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four US TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to Solutions Research Group’s latest edition of its Must Keep TV Report. The proportion of Americans who would include at least one of the big four […]

Online viewers unwilling to pay to avoid ads

STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. […]

Economist: ‘File sharing modest impact on box office revenue’

anchorman

Koleman Strumpf, a Professor at the University of Kansas School of Business, has conducted a study investigating the economic importance of intellectual property protection. In the paper – Using Markets to Measure the Impact of File Sharing on Movie Revenues – Strumpf suggests there are two main empirical challenges: overcoming the non-random timing of the arrival date of illicit copies […]

World Cup breaks broadcast records

Lionel Messi Argentina

In advance of fully-audited global viewing figures for the FIFA World Cup on the night of July 13th, TV broadcasters around the world have joined in celebrating an outstanding set of results from the tournament. The group matches had already set new TV records in a number of markets, from Belgium to the US. Sales of television advertising and subscriptions […]

World Cup breaks social media records… again

WorldCup

Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final. However, the total of 32.1 million tweets […]

Digital devices drive new viewing habits

Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result. In Connected Life, a study […]

NZ: Traditional media still prevail

newzealand

Research commissioned by NZ On Air – an independent government funding agency whose mission is to champion local content that engages, stimulates, and satisfies intended audiences – confirms the majority of New Zealanders are still consuming traditional broadcast media – linear television and live radio – every day. However music audiences and the young are leading the charge to digital […]

TV advertisers will alienate women during World Cup final

Some of Britain’s biggest TV advertisers will be spending heavily on World Cup final ad slots this Sunday. And with the cost of a 30-second spot estimated at up to £300,000 the stakes are high. Unfortunately most brands are aiming their ads squarely at male viewers even though research indicates that 38 per cent of UK women will be watching […]

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