Category archives for: Consumer Behaviour

World Cup shows multi-screen behaviour

Germany v Armenia - International Friendly

Conviva, a provider of video analytics, delivery optimisation and big data processing, has revealed its findings from the World Cup. Conviva’s analysis of the streamed event demonstrates viewers’ insatiable desire for live sports and high-quality content, forcing content providers to focus their efforts on improving video quality and viewer experience across all screens, not just one. This year’s World Cup […]

Consumer confidence on tech-spending on the rise

Consumer sentiment toward technology spending reached its highest level since December of 2012, according to the latest figures released by the Consumer Electronics Association (CEA). The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, increased by 4.1 points in July to reach 95.3, its highest level since the 2012 holiday season and peak for […]

Connected devices to double US Internet households

By 2017 there will be 204 million connected TV devices linked to the Internet and able to deliver apps to viewers, more than double the projected number of US Internet households. These devices include video game consoles, streaming media players, Blu-ray Disc players, and TVs. According to the latest NPD Connected Intelligence Connected Home Forecast, ownership of connected TV devices […]

Mobile and Internet ‘essential’ to UK consumers

wifi

UK consumers believe that they can’t do without the Internet and mobile phones, Ofcom research reveals. The media regulator examined which communications services UK consumers consider ‘essential’ in their day to day lives and whether they are affordable, particularly for the most vulnerable in society. This forms part of Ofcom’s ongoing work to ensure consumers receive value for money from […]

83% unfamiliar with Ultra-HD

Ultra-HD

According to research from The Diffusion Group (TDG), short-term demand for 4K/Ultra-HD televisions is hindered by two simple but structurally important fundamentals: a widespread lack of awareness among consumers and a marked sensitivity to the costs of these advanced sets. TDG research indicates

Computers lose ground to Smart TVs, tablets for online viewing

Computers were the first devices used for watching TV online, and even today they remain the single most commonly used device for online viewing. However, research suggests that online viewing is beginning to shift away from computers and toward mobile devices and Smart TVs. According to the annual What’s TV Worth study from Hub Entertainment Research, 59 per cent of […]

US: Big 4 networks ‘Must Keep’ channels for 78%

ESPN

Despite threats from over-the-top services like Netflix, Amazon and increased use of web video and mobile alternatives, the big four US TV network brands are top-of-mind and continue to stay relevant for TV viewers, according to Solutions Research Group’s latest edition of its Must Keep TV Report. The proportion of Americans who would include at least one of the big four […]

Online viewers unwilling to pay to avoid ads

STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. […]

Economist: ‘File sharing modest impact on box office revenue’

anchorman

Koleman Strumpf, a Professor at the University of Kansas School of Business, has conducted a study investigating the economic importance of intellectual property protection. In the paper – Using Markets to Measure the Impact of File Sharing on Movie Revenues – Strumpf suggests there are two main empirical challenges: overcoming the non-random timing of the arrival date of illicit copies […]

World Cup breaks broadcast records

Lionel Messi Argentina

In advance of fully-audited global viewing figures for the FIFA World Cup on the night of July 13th, TV broadcasters around the world have joined in celebrating an outstanding set of results from the tournament. The group matches had already set new TV records in a number of markets, from Belgium to the US. Sales of television advertising and subscriptions […]

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