Connect with us

RSS Feed
Home » Archives by category » Research » Consumer Behaviour (Page 3)

VR uptake risks assessed

Virtual reality will have a wide and lasting impact on work, education and home lives – but not all of it will be positive, according to a survey of 2,000…

Short mobile ads work with Millennials

Short mobile ads work with Millennials

The Interactive Advertising Bureau (IAB) has released “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads…

Phones, tablets the go-to devices for downloads

Findings from Limelight Networks annual State of Digital Downloads report – which studies consumer perceptions and behaviours around digital content – suggest that nearly half (45 per cent) of consumers…

Customer service really counts for pay-TV

Findings from pay-TV subscriber management specialist Paywizard reveal that customer service and experience are now as critical as content and value for money when differentiating between TV services. Focus groups…

25% of young Europeans stream illegally

25% of young Europeans stream illegally

A quarter of EU citizens aged between 15 and 24 have admitted to intentionally using illegal sources to access online content in the past 12 months. Most say they do…

Analyst: Broadband’s share of video viewing to double

Findings from The Diffusion Group (TDG) suggest the coming shift from Legacy TV to Broadband Video sources over the next decade will see Broadband Video grow from 17 per cent…

UK channels most likely to be recommended by viewers

A study by Ampere Analysis shows the UK’s free and pay-TV channels enjoyed the highest Net Promoter Score (NPS) compared to their counterparts in the top five European markets and…

TV viewers increasingly using alternative screens

TV viewers increasingly using alternative screens

TV viewers worldwide are increasingly watching programmes on other screens according to research from Eurodata TV Worldwide. For example – in Canada, 60 per cent of 18 to 34 year…

France: 3m watch online TV

France: 3m watch online TV

Three million viewers aged 15 and above now watch live or catch-up TV each day and average around 1 hour and 40 minutes on a computer, tablet or smartphone. This…

26% of Kiwis watch TV on other devices

26% of Kiwis watch TV on other devices

While New Zealanders increasingly use mobile devices to watch video content, 3.2 million New Zealanders aged 10+ (84 per cent) are viewing over 23 hours of broadcast TV through their…