Category archives for: Consumer Behaviour

Holiday season tech spending to reach record levels


Technology trade association the Consumer Electronics Association (CEA) predicts the 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since CEA began tracking holiday spending in 1994. According to CEA’s holiday outlook, total tech spending during the holidays will increase 2.5 per cent (up from 0.9 per cent growth in 2013) to reach a […]

Kantar Media unveils first Twitter TV ratings


Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research expertise of Kantar Media, enables […]

Mobile video complements TV

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest reach among mass media channels, […]

UK: 88% of TV viewed is live

January to June viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) and the UK TV broadcasters reveal that viewers in the UK watched an average of 3 hours, 47 minutes a day of TV. This breaks down as 3 hours, 43 minutes of linear TV on a TV set plus 4 minutes a day of TV watched […]

Internet usage fuels rise of FOMO

Internet use and dependence has risen to a point where ‘Fear of Missing Out’ or FOMO, often associated with modern technologies and social networking services, has become a global phenomenon. Over 2.5 billion people are connected to the Internet today, that’s a third of the world’s population. By 2020, the number of connected devices is expected to rise to 26 […]

Public support for wireless net neutrality rules

The US Internet Association has released a nationwide survey demonstrating strong support for net neutrality protections for wireless Internet users. Nearly 90 per cent of respondents say they do not favour wireless carriers creating fast and slow lanes for the Internet, while more than two-thirds say that wireless Internet providers should not be able to block access to lawful websites […]

Netflix Digital Media Player viewing surges


A growing number of US households are relying on dedicated set-top/plug-in devices (otherwise known as Digital Media Players) to watch Netflix on a TV set, according to a GfK study, Over-the-Top TV 2014. By contrast, video game systems – while still the most common hardware for Netflix viewing on a TV screen – are used much less than they were […]

Ireland: 92% of TV watched live

Virtually all Irish adults still prefer to watch live TV on their “normal” TV set, in their own homes, as opposed to out and about on portable devices – according to the latest eircom Household Sentiment Survey (eHSS). The bi-annual nationwide household survey of

Smartphone viewers TV’s New ‘Holy Grail’


The number of consumers using tablets to watch TV and movies has sky-rocketed in recent years and many consumers bought tablets for the first time last year, according to a new annual consumer survey by Altman Vilandrie & Company. The strategy consulting group notes that in August, critics scoffed at comments by Apple CEO Tim Cook that tepid iPad sales […]

Creative Future welcomes content availability study

Ruth Vitale, Executive Director of Creative Future, the grass-roots coalition which unites those who value American creativity and innovation in the fight against content theft, has welcomed publication of a study from KPMG – Film and TV Title Availability in the Digital Age – which reveals that the vast majority of the most popular films and television shows are actually […]

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