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Research: Most Americans own a streaming-enabled TV

According to the findings of The Changing TV Experience: 2017, from The Interactive Advertising Bureau (IAB), most US adults (56 per cent) own a streaming-enabled TV, a 56 per cent…

Research: Just 1% of social video goes viral

Research: Just 1% of social video goes viral

Research reveals that only 1.2 per cent of social video on Facebook goes viral (i.e. over 1 million views). Social video refers to short-form video content specifically created for driving…

OITNB hack to impact on Season 5 demand

Following the recent security breach, which saw hackers releasing all episodes of the forthcoming fifth season of Netflix’s hit series Orange is the New Black, data science company Parrot Analytics…

Report: Online linear not denting pay-TV

According to Hub Research, virtual MVPDs (multichannel video programming distributors) – including the just-launched Hulu Live TV service – were developed as a less-expensive alternative to traditional MVPD subscriptions. But…

Survey: Gen Z happy with OTT ads

Tremor Video, a provider of software for video ad effectiveness, has released a proprietary study in conjunction with Hulu, regarding Gen Z’s ad receptivity on connected TV (CTV) and OTT…

70% Kodi installations configured to pirate content

70% Kodi installations configured to pirate content

Intelligent broadband network solutions provider Sandvine’s Global Internet Phenomena Spotlight report focusing on the ‘fully-loaded’ Kodi ecosystem in North America, suggests that 68.6 per cent of households with Kodi devices…

Mobile video boosts MENA OTT

The boom in smart phone and Internet penetration is transforming traditional television (TV) viewership patterns in the Middle East and North Africa (MENA), creating a vast, fertile market for over-the-top…

Integrated video solutions key to digital transformation

According to the findings of a report from video monetisation technology and services provider Ooyala, published in collaboration with specialist research and consulting firm Futuresource Consulting, content providers will seek…

AOL: “Shorter videos = bigger audiences”

The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers…

69% US households have a connected TV

Findings from analysis firm Leichtman Research Group (LRG) indicate that 69 per cent of US TV households have at least one television set connected to the Internet via a smart…