Category archives for: Consumer Behaviour

Deloitte: Demand for multiplatform content up

walking-dead

Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption. Deloitte’s eighth edition of the Digital Democracy Survey reveals that over one third (37 per cent) of US consumers are now digital omnivores, a 42 per cent growth over the previous [...]

Binge-watchers want current TV episodes

The Walking Dead

Findings from an online survey by Harris Poll on behalf of Comcast suggest that an overwhelming majority of Americans binge-watch television shows, and when they do, they prefer current season episodes. Over half of binge-watchers would rather

Mobile, tablets set for half all online viewing

watch-tablet-ipad

The Q4 2013 Global Video Index from premium video publishing, analytics and monetisation specialist Ooyala has revealed record growth of mobile and tablet online viewing. Increasing 719 per cent since Q4 2011, Ooyala suggests

Viewer expectation outpaces QoE efforts

Video analytics, delivery optimisation and big data processing specialist Conviva has released its 2014 Viewer Experience Report, detailing the state of online video streaming performance across multiple devices. The report is based on global data from

#TVTwitter helps brands get closer to conversation

twitter

Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week Europe, offers

63% will stream World Cup highlights

garycahill-football

YuMe, a provider of digital video brand advertising solutions, has released its latest survey results showing World Cup viewing habits. Results confirm growing multiscreen viewing trends. “There is no doubt in the massive shift toward multiscreen viewership among consumers, and it is only amplified during a globally-watched sporting event such as the World Cup,” says Paul Neto, Director of Research [...]

Londoners least likely to watch local TV

Research reveals that Londoners are actually the least likely to watch a local TV channel in the UK, with only 44 per cent likely to do so. The findings additionally revealed that those that live in the North East are the most likely to watch a local TV service, though the launch date for “Made in Tyne and Wear”, the [...]

TV still dominates as top news source in US

Almost 90 per cent of Americans get their news from TV broadcasts, says a study from the Associated Press Institute for Public Affairs Research (API). However, the report stresses that

iPlayer exceeds 300m requests in February

Topgear

Following a record-breaking month in January, requests remained strong in February for the BBC’s iplayer catch-up service, with 300 million requests  for the second consecutive month. February saw overall up 15 per cent up year-on-year, with average daily requests reaching 10.7 million, and average weekly requests hitting 70 million, both of which are new records. Episode one of the new [...]

Demand for iSTBs strong, especially among Millennials

According to research from The Diffusion Group, 14 per cent of broadband households currently use an Internet set-top box such as Roku or Apple TV to access OTT video content on their television. Internet set-top box use is especially prominent among Early Millennials (age 25-34) and Late Boomers (age 45-54). As noted in TDG’s report,

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