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80% millennials watch a show through online promo

Eighty per cent of Millennials are likely to watch a TV show if they have watched a promo shared with them online. That’s according to new research from video ad…

Broadband policy could decide vote for 1 in 5 UK residents

Broadband policy is a key issue for the UK electorate in the upcoming election, with nearly one fifth (18 per cent) saying it will affect the way they vote, according…

Dutch still prefer linear TV

Nearly 60 per cent of the Dutch have no plans to cancel their traditional TV subscription in favour of OTT service television programmes, according to Telecompaper Consumer Panel data. Around…

Streaming overtakes linear TV in US

According to Deloitte’s latest Digital Democracy Survey, Americans now prefer to stream TV content (53 per cent) rather than watch TV content live (45 per cent). The report also found…

QoE impacts profitability of OTT

Conviva, the OTT video optimisation specialist, has released the findings of its third annual Viewer Experience Report, which found that even as audiences swell and potential subscription revenue balloons, the…

9 in 10 Brits couldn’t live without broadband

9 in 10 Brits couldn’t live without broadband

Only one in ten UK broadband users say they could live without access to the Internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk. Just 10…

US adults watch over 5 hours of video per day

A study by eMarketer has shown that US adults will spend on average 5 hours, 31 minutes watching video each day this year. The driving force behind the growth is…

2 in 5 Afghans use BBC

A total of 6.6 million people – two in five adults – consume BBC content every week in Afghanistan, a survey has found.  BBC TV reaches around a fourth of…

PwC: ‘Sharing Economy’ impacts media most

The entertainment, media and communications segment has been the industry most impacted by the “sharing economy,” PwC US reports in its new Consumer Intelligence Series, with users eagerly sharing content…

TV targets millennials with pricing, multiscreen

The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact.   An MPP Global poll shows that…