Category archives for: Consumer Behaviour

Country’s economy plays role in file-sharing patterns

Peer-to-peer file sharing of movies, television shows, music, books and other files over the Internet has grown rapidly worldwide as an alternative approach for people to get the digital content they want – often illicitly. But, unlike the users of Amazon, Netflix and other commercial providers, little is known about users of peer-to-peer (P2P) systems because data is lacking. Now, […]

France: TV favoured for catch-up content

The TV set has become the screen of choice to watch catch-up TV content in France; 2.2 million viewers now watch replay television each day, whatever the screen is. According to Médiamétrie’s Global TV survey catch-up TV fans grew by 22 per cent over 2014, and the TV set has become the key screen to watch catch up programming. This […]

Amazon’s Transparent sets bingeing records

In just over a week since its debut, Transparent, the critically acclaimed dark comedy series on Amazon’s Prime Instant Video has garnered high levels of critical and public acclaim, as well as setting binge-viewing records. Following the overwhelming

43% of Brits mostly watch time-shifted TV

Findings from UK quad-play operator Virgin Media have revealed technology is transforming the way the nation watches television. Data from over 2.3 million Virgin Media TiVo set-top boxes shows a fifth of all TV is now watched in a time-shifted format; either first recorded onto the hard drive of a set-top box or else watched on demand. This was not […]

One in three UK kids has own tablet

One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, according to Ofcom research,which also suggests the popularity of the tablet could be contributing to the declining number of children with a TV set in their bedroom. Among children aged between 5 and 15, 34 per cent now have their […]

TV advertising viewed everywhere

Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox has examined how people are […]

BBC: High quality news important to pay-TV

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A survey of pay-TV subscribers shows that international news is still in huge demand and remains an integral part of the European pay TV market. BBC World News has conducted a study of 1,500 pay-TV subscribers with access to the channel from five countries across the continent. The standout finding is how important news is to subscribers. The survey reveals […]

Holiday season tech spending to reach record levels

xboxone

Technology trade association the Consumer Electronics Association (CEA) predicts the 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since CEA began tracking holiday spending in 1994. According to CEA’s holiday outlook, total tech spending during the holidays will increase 2.5 per cent (up from 0.9 per cent growth in 2013) to reach a […]

Kantar Media unveils first Twitter TV ratings

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Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research expertise of Kantar Media, enables […]

Mobile video complements TV

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest reach among mass media channels, […]

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