Category archives for: Consumer Behaviour

Users want faster access to broadband status info

wifi

NetCracker has published the results of its 2014 Broadband Customer Experience Expectation Survey that polled more than 500 broadband subscribers about what they want most from their communications service providers (CSPs). Consumers were provided with a list of five possible options based on NetCracker’s expertise in enhancing broadband providers’ customer experience, care and support capabilities. The greatest number of respondents—35 […]

Brits spend £398 a year on pay-TV

watching-football

Sixty-two per cent of UK households pay for TV, spending an average of £33 (€42) per month but, according to new research from price comparison and switching service uSwitch.com, almost a third (30 per cent) claim it isn’t good value for money. TV users find

Third of Digital Media Player owners are cord-cutters

While digital media players clearly enable use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing. The report, Digital Media Players 2014, shows that

Netflix set for 17m international subs

Netflix is expected to achieve 17 million paying subscribers to its international operations by the end of 2014, following its announcement of 14.4 million international subs in September. Launches in six European countries during September will help to boost the total, according to Digital TV Research. Simon Murray, Principal Analyst at Digital TV Research, said:

Mobile transactions to approach 200bn by 2019

A report from Juniper Research has found that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. According to the report, Mobile Commerce Markets: Key Sector Strategies, Opportunities & Forecasts 2014-2019, highest growth rates are expected in the

7 in 10 Netflix subs watch original programming

houseofcards_spacey

Netflix’s investment in original content seems to be paying off, according to marketing analytics firm Centris. A survey – Centris Evolution of Video Tracking – asking Netflix subscribers about their viewing of original programming since Q1 2014 reveals that seven in ten have watched at least some original programming. Social media buzz, including that around Emmy nominations and awards received, […]

Twitter: Second-screen users ‘meerkating’

TV viewers engaging with a second screen at the same time as watching broadcast television are ‘meerkating’, according to Dan Biddle, Head of Broadcast Partnerships at Twitter UK. Addressing a Westminster Media Forum Keynote Seminar on ‘TV and the second screen’, Biddle told delegates that the behaviour, whereby people repeatedly glance up from their companion device to the main TV […]

BitTorrent: ‘Our users buy more content’

Torrents

A study of 2,500 BitTorrent users asking them about content purchases and choices, creativity, and the role of music and film in their daily lives has revealed them to be a thriving community of people that care about the arts and multimedia experiences.

UK kids topping up TV viewing with online content

kids-with-ipad

Ofcom research reveals the extent to which children are topping up traditional live TV viewing by watching online video clips and catch-up TV. Ofcom’s Digital Day 2014 study shows that older children aged 11-15 are watching half the amount of live TV per day as adults (1 hour 32 minutes versus 2 hours 58 minutes). In contrast, older children are […]

Multi-screening mainstream in Europe

Multi-Screen

To mark World Television Day on November 21st, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and Internet-connected second screens presents opportunities for […]

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