Category archives for: Consumer Behaviour

US households watch 17 hours VoD per week

watch-tablet-ipad

Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. “Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed by consumers 18-24,” said Barbara […]

BBC World News No1 with Europe’s Opinion Leaders

An independent survey released by Ipsos sees BBC World News – the 24 hour international news channel – named as the top choice for European opinion leaders.  It was the most watched channel with more people tuning in in the past day, week and month, than any of its competitors and beating CNN into second place.  In addition the BBC’s […]

Adobe, Nielsen team for cross-platform measurement

Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with digital […]

Online TV consumption up 388%

Multi-Screen

Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented across

15 pirate sites deliver 42m unique visitors a week

piracy

Digital IP protection expert KLipcorp has successfully completed a project aimed at accurately measuring the damage done by IP piracy/cybercrime and the impact or otherwise of various piracy / cybercrime management methods. Klipcorp’s methodology has been independently

Research: Too much TV choice is “hard work”

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Rentrak granted US STB measurement patent

Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path TVs for live and DVR […]

Study: Reducing pirated link prominence aids IP theft fight

An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public policy debate regarding the role […]

Better enforcement tackling rise in online IP crime

Consumers must beware of illegal traders who are increasingly using the Internet to sell counterfeit and pirated goods, according to the IP Crime Report published by Baroness Neville-Rolfe. The report, written by the Intellectual Property Office (IPO) on behalf of the UK IP Crime Group sets out key developments in IP crime and new enforcement activity tackling issues including:

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