Category archives for: Consumer Behaviour

Value-added features make STBs seem obsolete

Smart applications and more interaction with the TV, both with different devices and for better navigation without a cumbersome TV remote, are priorities for consumers’ next TV purchase in the UK and US. A  study from the Digital Home Observatory (DHO) at Strategy Analytics

Social media creates more TV fans

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according a study by Nielsen, more and more Americans are quickly warming up to this new behaviour. With tablets, smartphones and laptops at their side, TV viewers can follow their […]

Analyst: Cord-cutting now a reality in Europe

cord-cutting-cable

Pay-TV cord-cutting is now an undeniable phenomenon in a large number of European markets as 12 countries witnessed a decline in overall pay TV uptake in the first quarter of 2014, according to IHS Technology’s latest European pay-TV Update. Six of these markets are seeing their second quarter of decline, suggesting a sustained softening of pay-TV across much of the […]

Majority of Australians support piracy crackdown

australia

A majority of Australians believe individuals involved in the supply of pirated television should be prosecuted and punished, according to research conducted by market research company Auspoll. Sixty per cent of respondents agreed that individuals who facilitate piracy should face prosecution. Only 11 per cent disagreed. Fifty-three per cent believe government should ‘do more’ to prevent television piracy, with only […]

Australia: No evidence of cord-cutting

australia

Using the Internet has almost eclipsed watching TV as Australian’s preferred source of entertainment and reading the news online has overtaken reading it in print, according to more than 2300 Australians surveyed for Deloitte’s annual media consumer survey. The key findings

Fibre’s speed increasing Internet usage

The fibre to the Home (FTTH) Council Americas has released the results of a survey by RVA, LLC, revealing new data on the usage and impact of fibre to the home networks in North America. “After surveying broadband consumers for seven years, two trends are very clear. First, the importance of broadband to the consumer lifestyle increases with each passing […]

BBC’s record-breaking sporting summer

With the Glasgow Commonwealth Games currently under way, BBC Sport has reported record digital traffic driven by the major sporting events of the summer so far, including the World Cup, Wimbledon, British Grand Prix and The Open. BBC Sport’s biggest-ever month – with 77.5 million unique browsers in June, beating the previous record of 73.6 million set during the London […]

Half broadband users use video apps monthly

youtube

A report from The Diffusion Group (TDG), Mobile Video Apps: User Dimensions, finds that 49 per cent of US adult broadband users engage some form of mobile video app at least once a month, with 17 per cent engaging weekly and 16 per cent daily. According to Michael Greeson, TDG President and author of the report, mobile video app engagement […]

Streaming video fuels new viewing habits

With an array of online options for viewing media, and the increase in the amount of original content, video streaming services have become a disruptive influence on the traditional television business, according to global research consultancy TNS. While consumer’s preference is still television, TV sets alone are no longer enough to

World Cup shows multi-screen behaviour

Germany v Armenia - International Friendly

Conviva, a provider of video analytics, delivery optimisation and big data processing, has revealed its findings from the World Cup. Conviva’s analysis of the streamed event demonstrates viewers’ insatiable desire for live sports and high-quality content, forcing content providers to focus their efforts on improving video quality and viewer experience across all screens, not just one. This year’s World Cup […]

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