Category archives for: Consumer Behaviour

CEA: Viewers want 4K UHD, Smart TVs

While the television remains viewers’ primary means of accessing video content, the number of consumers watching video content via streaming (63 per cent) is gaining on those who watch through a traditional service provider (68 per cent), according to a pair of new studies from the Consumer Electronics Association (CEA). CEA’s

Dutch online video spend exceeds packaged

Overall video entertainment market spend in the Netherlands remained flat in 2014 and is on track to return to growth this year, according to research from Futuresource Consulting. The category – which includes digital video, box office, packaged video and pay-TV – totalled more than €2 billion in 2014 and is on track to exceed €2.1 billion in 2015. Last […]

More à la carte services expected by 2020

As the technology world converges at the International Consumer Electronics Show in Las Vegas, a survey from multiscreen, revenue assurance and media protection solutions specialist Irdeto finds that consumers expect to be using a mixture of à la carte Internet TV and pay-TV services by 2020 as they search for the optimal viewing experience. The research revealed

VoD contributes to box office tumble

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Box office takings in the UK and Ireland were at their lowest for more than 23 years in 2014, according to industry analysts Rentrak. Ticket sales generated more than £1.13 billion (€1.44bn) in 2014 but fell by 2.9 per cent from the year before – the most since the figures began being tracked in 1991. The Lego Movie pulled in […]

Digital boosts UK video spend

According to findings from the British Video Association, the UK video entertainment market is buoyant, with total spending just under £2.2 billion, similar to 2013. Digital continues to boost the video entertainment market with a 30 per cent growth in 2014. Consumers prefer to own their videos Buying videos to own and keep is overwhelmingly the preferred choice for consumers […]

CEA: “4K UHD is our future”

4K Ultra High-Definition (4K UHD) television is poised for strong growth in the coming years according to new sales and forecast figures and consumer research to be released this week by the Consumer Electronics Association (CEA). Shipments of 4K UHD displays are projected to reach four million units in 2015, marking a 208 per cent increase over 2014 according to […]

Big Brother most complained about TV of 2014

Despite being a ratings disaster, Big Brother has topped the list as the most complained about TV show of 2014. Media watchdog Ofcom has reported that it received 3,784 complaints about the Channel 5 reality television show, and 1,874 about its sister show Celebrity Big Brother.  Many of the complaints related to the behaviour of winner Helen Wood, who was […]

TiVo: Time-shift and binging proliferate

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TiVo Research & Analytics – the media marketing and analytics software subsidiary of the next-generation television services specialist – has released the first-ever TiVo State of TV Report, revealing startling changes to the ever-evolving TV and entertainment industries. The report details key insights into viewing habits, advertising and commercial retention rates, as well as top streamed and time-shifted programmes. TiVo […]

Australia: TV still centrepiece for content

australia

In Q3 2014, Australians across the population watched an average of 96 hours and 58 minutes (96:58) per month of broadcast television (including free-to-air and subscription channels) on their in-home TV sets – up 1 hour and 7 minutes (1:07) per month YOY. This equates to a little more than 3 hours per Australian per day on in-home TV sets, […]

Targetting improves ad viewability

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Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance.  The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy. According […]

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