Category archives for: Consumer Behaviour

Second screens drive social TV market

The social TV experience takes television viewing one step ahead by allowing users to interact with other viewers while watching a regular broadcast programme. Opening up traditional television to the intriguing world of the Internet, social TV provides a new definition to the concept of socialising over TV, according to a report from GIA. Social TVs enables

Budweiser lifts Super Bowl ad crown

Findings from TiVo Research, giving second-by-second data insight into Super Bowl viewers’ most-watched commercials and moments, revel that comedy was a prevailing theme. While ‘Deflategate’ may have dominated much of the talk leading up to the game, the recurring theme of comedy lost no air – despite the emotional spots attracting attention, suggests TiVo. The cross media research, measurement and […]

TV easily wins attention battle

watchTV

Internet video is getting interest from media and marketers, but multiscreen TV is where US consumers commit the bulk of their time, according to report called Get Real: Video Advertising 2015. The report examines the major players in the growing field of video in the US – multiscreen TV, Google/YouTube, AOL, MSN, Yahoo and Facebook – on the basis of […]

70% of Russians watch pirate content

Viewing pirated content is extremely common among Russian consumers, largely due to the cost and availability of legal content, according to research from Irdeto. The online research conducted by YouGov revealed that almost three quarters of consumers in Russia (70 per cent) watch pirated video content, with 16 per cent watching it more than once a week – showing that […]

Australians increasingly connecting TVs

australia

One in eight Australian households now have a Smart TV – almost a sixfold increase over the last four years, data from Roy Morgan Research shows. 1.125 million homes now contain at least one television with an inbuilt Internet connection, from brands including Panasonic, LG, Sony and Samsung. But as well as Smart TVs, there are now

Streaming media players in 40% US Internet homes by 2017

youtube

By Q1 2017, 40 per cent of US Internet homes will have a streaming media player, bringing the total number of homes with these devices to 39 million, according to an NPD Connected Intelligence Connected Home Forecast.  At the beginning of 2014 only

Children’s TV viewing drifts towards paid-VoD

kids-with-ipad

The 2015 Childwise Monitor, an annual report looking at children’s media consumption, shows that the equipment mix is changing. Most children have their own computer or tablet, phone, games console and television – but console, television and to an extent, phone ownership, is falling. Tablet ownership continues to grow, although it’s slowing. The major tablet ownership increase is among younger […]

17% US ‘likely’ to be HBO OTT subs

True-Detective

Research from Parks Associates suggests that 17 per cent of US broadband households are likely to subscribe to an OTT video service from HBO. Among these likely subscribers, 91 per cent are currently pay-TV subscribers, and roughly one-half would cancel their pay-TV service after subscribing to this HBO OTT service. The research firm reports

Online sports viewing to grow tenfold

A passion for live sports and the growing availability of OTT TV services will see consumers increasingly engage sports on broadband platforms, according to research firm TDG. According to TDG, whether measured in ratings or revenue, TV coverage of live amateur and professional sporting events is

Consumers increasingly embracing streaming

According to part two of the results from the second NATPE||Content First and the Consumer Electronics Association (CEA) joint research study on consumer attitudes toward television viewing, greater opportunities exist for content creators and content rights holders as consumers continue to embrace and seek out streamed content. The study found that viewers who stream TV programmes say they have more […]

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