Category archives for: Consumer Behaviour

App users regularly use 8 apps on mobiles

Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends

3.7bn requests for French catch-up TV in 2014

Flag of France

French catch-up TV consumption increased by 50 per cent in 2014 to 3.7 billion video requests (up from 2.5 billion in 2013). Last year, an average of 10.2 million videos were viewed each month compared to 6.8 million in 2013. Advertising revenues coming from catch-up TV services in 2014 hit

Record requests for BBC iPlayer

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BBC iPlayer has reported that January 2015 was its best month on record with 343 million requests – and at 264 million TV requests this was also BBC iPlayer’s best-ever month for TV viewing. Following the festive period, requests from mobiles and tablets increased to 48 per cent in January – their highest-ever level – driven by growth for both […]

UK multiscreen viewing up 17%

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Figures released by Thinkbox, the marketing body for commercial TV in the UK, suggest that the total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Overall, there was a decline in total TV viewing of 10 minutes, 30 seconds a day compared to 2013, a fall of 4.5 […]

Connected viewers interested in TV transactions

A study conducted for Delivery Agent by Nielsen has revealed notable consumer interest and intent to engage in commerce and associated commerce activities through connected televisions and related devices. The research underscores the opportunity for TV marketers to increase viewer engagement, generate customer leads, and sell products directly through

Consumers still favour ‘traditional’ service providers

Amdocs, a provider of customer experience solutions, has released independent research that explores the market forces driving The New World of Customer Experience, a world characterised by a rapidly changing competitive landscape and the ongoing need to compete by delivering a superior customer experience. The research shows that despite the competitive challenges from OTT players, the vast majority of consumers […]

Online ad viewing up 297%

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FreeWheel’s Q4 2014 Video Monetisation Report has revealed yet another quarter of strong growth and evolution in the digital TV market.

France: Growing interest in Connected TV

Findings from a survey of French adults by Harris Interactive and EBG indicate a growing awareness of and likely purchase intentions of Connected TV. The report – Troisième vague de l’Observatoire des Objets Connectés (Third wave of the Observatory of Connected Objects) seeks to measure changes in the level of knowledge, interest and purchase intention of the French towards connected […]

Most Americans unfamiliar with Net Neutrality

netneutrality

According to US public policy think tank the Progressive Policy Institute (PPI), most Americans are unfamiliar with the term ‘net neutrality’, want greater disclosure of the details of the FCC’s proposal to regulate the Internet, and think that the government regulating the Internet in the same way as a public utility will not be helpful. The findings emerged from a […]

385% piracy spike for Oscar-nominated films

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While the majority of fans tuning in on February 22nd to see which of their favourite films are successful at the 87th Academy Awards have paid a premium to see these films legally, an increasing number of others chose to pirate those films instead, according to new data from anti-piracy and revenue assurance solutions Irdeto. Irdeto monitored

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