Category archives for: Consumer Behaviour

Mobile TV prospers in India

Vuclip, the independent mobile video and media company, has published the results of a study of Vuclip’s user base conducted by marketing and research firm Millward Brown. The study revealed that Vuclip’s more than 20 million mobile video consumers in India are largely trending towards mobile devices as their go-to source for content with 81 per cent of metro and [...]

Game of Thrones out-Googles House of Cards

According to IHS analysis of Google data, Game of Thrones is massively outperforming Netflix’s House of Cards in terms of consumer interest in the UK. Even at House of Cards’ UK peak, Game of Thrones was indexing at double the search volume “The simultaneous release in UK and US is critical given that the top rising searches relating to Game [...]

20% viewer time on streaming content

According to a Horowitz Associates study, TV content viewers say they spend two in ten (20 per cent) viewing hours streaming content, compared to 13 per cent in 2013. This change has been driven by an increase in streaming directly to the TV set—a trend that Horowitz hypothesises will impact viewers’ relationships to TV providers and network brands. Today, nearly [...]

Panasonic: Game of Thrones fans top “boring” poll

Game Of Thrones

Game of Thrones might be a cultural phenomenon, but listening to friends discuss it is a big social turn off, according to a survey commissioned by Panasonic. Ahead of Season Four’s début next week, 40 per cent of those polled said they felt Game of Thrones fans were more likely than viewers of other TV shows to go off into [...]

Deloitte: Demand for multiplatform content up


Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption. Deloitte’s eighth edition of the Digital Democracy Survey reveals that over one third (37 per cent) of US consumers are now digital omnivores, a 42 per cent growth over the previous [...]

Binge-watchers want current TV episodes

The Walking Dead

Findings from an online survey by Harris Poll on behalf of Comcast suggest that an overwhelming majority of Americans binge-watch television shows, and when they do, they prefer current season episodes. Over half of binge-watchers would rather

Mobile, tablets set for half all online viewing


The Q4 2013 Global Video Index from premium video publishing, analytics and monetisation specialist Ooyala has revealed record growth of mobile and tablet online viewing. Increasing 719 per cent since Q4 2011, Ooyala suggests

Viewer expectation outpaces QoE efforts

Video analytics, delivery optimisation and big data processing specialist Conviva has released its 2014 Viewer Experience Report, detailing the state of online video streaming performance across multiple devices. The report is based on global data from

#TVTwitter helps brands get closer to conversation


Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week Europe, offers

63% will stream World Cup highlights


YuMe, a provider of digital video brand advertising solutions, has released its latest survey results showing World Cup viewing habits. Results confirm growing multiscreen viewing trends. “There is no doubt in the massive shift toward multiscreen viewership among consumers, and it is only amplified during a globally-watched sporting event such as the World Cup,” says Paul Neto, Director of Research [...]

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