Category archives for: Consumer Behaviour

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

BARB to capture viewing on tablets

Reflecting the rise of new ways for watching television, BARB – the body that provides official viewing figures for UK television audiences – has confirmed the deployment of a new measurement technique that captures panellists’ viewing on iPad and Android tablets. The measurement solution has been developed

No ‘emotional difference’ between 2D and 3D

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The increased visual realism of 3D films is believed to offer viewers a more vivid and lifelike experience – more thrilling and intense than 2D because it more closely approximates real life. However, psychology researchers at the University of Utah, among those who use film clips routinely in the lab to study patients’ emotional conditions, have found that there is […]

Ericsson: Streaming video almost level with traditional TV

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The latest edition of the annual Ericsson ConsumerLab TV & Media Report has found that streaming video is now almost level with traditional TV watching, with 75 per cent of consumers watching streamed content several times a week, compared to 77 per cent who watch scheduled broadcast TV programming several times a week. The study,

Fewer than 20% online follow TV on Twitter

Fewer than one in five (18 per cent) people online follow the show they’re watching on TV via Twitter, according to a report from global forecasting firm Strategy Analytics which identifies the six main ways people watch TV today, by the degree to which connected devices impact viewing and TV interaction.

Deloitte: Mobile video fails to take off with 4G

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When 4G was launched in 2013, Deloitte asked respondents to a mobile consumer survey with 4G which applications they were using more frequently. Watching video was the number one response. This year, among a much larger base of 4G subscribers, watching video had fallen to seventh place. Only a fifth (20 per cent) of respondents watched more video since subscribing […]

Emmy wins lead to piracy surge

True-Detective

According to findings from CEG TEK International, a provider of in-depth business intelligence and comprehensive anti-piracy solutions, piracy rates for five Emmy-winning shows surged over 340 per cent within a day of the broadcast. CEG TEK has been tracking

Must-see content, social conversations drive TV resurgence

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Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services – according to research from Carat. The data from CCS – the agency’s consumer research and insight tool that surveys 11,000 British consumers – reveals that

Original content boosts Prime Instant Video 70%

The introduction of hit exclusive TV shows by Amazon including Extant, Vikings and Black Sails and exclusive movies such as Alan Partridge: Alpha Papa and Horrible Bosses, along with Amazon Studios original comedies Alpha House and Betas and kids shows Tumble Leaf, Creative Galaxy & Annedriods to its Prime Instant Video has led to a 70 per cent increase in […]

Research encourages Tablet TV launch prospects

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Tablet TV is nearing its San Francisco-area beta launch in partnership with the KOFY-TV station, owned by Granite Broadcasting – and the timing looks to be ideal, according to new data from Frank N. Magid Associates, a research-based strategy consulting firm. There is extremely strong market

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