Category archives for: Consumer Behaviour

Adobe: TV Everywhere surges 400%


Authenticated video usage has surged 467 per cent over a 24-month period, according to Adobe’s latest report on US digital video trends. Sports continue to dominate TV Everywhere (TVE) use

Report: Cord-cutting could get worse

Analysis from MoffettNathanson asks the all-important question as to the position of US cable & satellite if so-called ‘cord-cutting’ turns out to be actually worse than expected. MN reports that the last 3 months have seen a flurry of

Home buyers hate slow broadband

Nearly half (42 per cent) of UK broadband customers would think twice about purchasing a property if it had poor broadband, according to a survey of 2,000 UK broadband customers by telecoms advice site In addition, one third

Australia: 92% TV viewing linear broadcast


The latest Australian Multi-Screen Report, covering the fourth quarter of calendar 2014, reveals viewing of video content on Internet-connected mobile devices has grown year-on-year though it remains small relative to the time Australians spend watching broadcast television on in-home TV sets. Technology in Autralian homes Household take-up of

UK streaming market £1bn by 2019


The rise is streaming could soon makes DVDs and Blu-ray discs as obsolete as VHS video cassettes, according to market research firm Mintel. Viewing habits are changing immensely

88% of millennials get news from Facebook

Millennials (those aged 18 to 34 in 2015) might still be consumers of news, but they aren’t as likely to be willing to pay for it, according to a study by the Media Insight Project. At least 40 per cent

BT “UK’s worst ISP”

Consumer watchdog Which? has named BT, Sky and TalkTalk as the worst three UK internet service providers (ISPs), with John Lewis Broadband coming out on top. Which? surveyed broadband customers across the UK

Netflix subs ‘ultimate broadband consumers’


With press reports suggesting that Netflix subscribers regularly consume anywhere from 30 per cent to 40 per cent of the Internet’s total bandwidth, and even more on the day when Netflix releases a popular show such as House of Cards, it is hardly surprising that  market research consultancy iGR suggests that they are among the ultimate consumers of broadband data. […]

‘Cord Cheating’ common among US streamers

According to research from The Diffusion Group (TDG), more than 20 per cent of adult broadband users who stream video from an online subscription service are ‘cord cheaters’, consumers who access these services using the account name and password of someone that does not reside in the same household. “While it is widely acknowledged that ‘cord cheating’ is

Study: Multi-taskers engage differently across devices


Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices. The research experiment was designed to

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