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Survey: 55% Americans interested in streamed football

Survey: 55% Americans interested in streamed football

Fifty-five per cent of viewers say they would be interested in streaming games online instead of watching on cable, including 77 per cent of Millennials, according to a national survey…

Report: TalkTalk shows signs of recovery

The latest figures from consumer behaviour specialist Kantar Worldpanel ComTech on the UK home services market – covering broadband, fixed landline and paid television – hint at a long-awaited recovery…

Report: Customer experience major pay-TV driver

Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty but must raise their customer relationship management game to gain ground in…

US Millennials most likely cord-cutters

According to GfK MRI’s Survey of the American Consumer, when it comes to TV and video content, Millennials refuse to be tied down – with cable cords, telephone wires, or…

Subtitling ads increases brand awareness by 18%

Research by AdColony, in association with Millward Brown, has found that certain brands can increase awareness of their products through subtitling their adverts. The research analysed two versions of adverts,…

64% of Americans don’t know what 4K is

64% of Americans don’t know what 4K is

Findings from a survey commissioned by broadcast technology specialist Snell Advanced Media (SAM) indicate that despite the pressure for broadcasters to invest in 4K technology, some 64 per cent of Americans…

Australia: Beach, office are big for sports streaming

Research from Optus has found that 39 per cent of Australians live stream sports on the go, confirming Australia’s undeniable passion for sport and unwavering commitment to catching all the…

Report: Australians happy to pay for content

With Australia’s Internet Service Providers (ISPs) now blocking their customers from a number of websites used to download copyrighted movies and TV shows for free, Roy Morgan Research has studied…

iPlayer 3rd-ranked UK brand; Netflix 6th

iPlayer 3rd-ranked UK brand; Netflix 6th

The BBC iPlayer has been ranked third on YouGov BrandIndex’s list of the UK’s top brands, with SVoD service Netflix a new entry into the top ten in sixth position.…

HBO Now tops US SVoD customer satisfaction

HBO Now tops US SVoD customer satisfaction

HBO Now leads customer satisfaction amogst US SVoD services according to a survey, conducted by Strategy Analytics. The research firm found that HBO Now ranked highest for customer satisfaction in…