UK multiscreen viewing up 17%
February 27, 2015
Figures released by Thinkbox, the marketing body for commercial TV in the UK, suggest that the total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Overall, there was a decline in total TV viewing of 10 minutes, 30 seconds a day compared to 2013, a fall of 4.5 per cent. This was entirely down to a drop in TV set viewing, which decreased by 4.7 per cent. Viewing on other screens, such as tablets and laptops, grew year on year by 17 per cent.
This content is restricted to site members. If you are an existing user, please login. New users may register below.