AOL has launched ONE by AOL, an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. The launch of ONE represents a meaningful step in the simplification in the marketplace for marketers, agencies and publishers. In conjunction with the launch, AOL will consolidate most of its programmatic brands to align with the ONE platform.
“AOL’s mission has at its heart the ‘simplification’ of the digital space by unleashing the world’s best builders of culture and code, and today’s launch of ONE furthers that mission significantly,” said Tim Armstrong, Chairman and CEO, AOL.
The full ONE by AOL programmatic platform is available immediately in North America. Various programmatic modules (eg. ONE by AOL: Display, ONE by AOL: Video) are available in regions around the globe.
“Our marketing strategy is predicated on resonating with the everyday challenges our customers face; being able to plan, reach, engage with and measure audiences across the myriad of channels and screens our customers live on is key,” said Cathleen Ryan, Director of Marketing at Intuit. “AOL has been a strong technology partner over the years, and we look forward to further leveraging ONE to help drive elevated brand awareness, consideration and usage of our products and services.”