Advanced Television

59% US pay-TV subs push back when ads use personal data

March 28, 2017

Nick Snow @ TV Connect

Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the fact that advertisers use their personal viewing data to push personalised ads to them. The International research firm also

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Categories: Ads, Advertising, Articles, Consumer Behaviour, Pay TV, Research, Targetted