JW Player, the independent video platform, has announced an integration with Oracle Data Cloud to strengthen JW Player’s video ad targeting solution, ensuring brands have relevant and suitable inventory for their customers. This integration enhances the JW Player solution by providing transparency across video formats for brands who are increasingly focused on contextual targeting for reach, impact, and regulatory compliance.

“I think there have been a lot of missed opportunities,” said Michael Schwalb, Co-GM of Advertising at JW Player. “If you’re an advertiser who wants to reach people who are cooking enthusiasts, and the cooking video they are watching happens to live on USA Today, you might not reach those people if the text content on the page doesn’t include the right keywords or terms. As the number one source of video views on the web, powering billions of views every month across the digital media sites worldwide, JW Player has unrivaled insight into digital video consumption. We’re excited to be working with Oracle to provide solutions for video targeting and brand safety that advertisers have been missing.”

“We’ve recognised that both contextual targeting brand safety are no longer nice-to-have solutions for the big-brands, rather they are becoming a central focus for marketers today,” added Kurt Kratchman, GVP, Product Development at Oracle Data Cloud. “That’s why we’re bringing our technologies together to offer a unique solution to the programmatic open web. It’s critical for brands to be able to buy video inventory at scale and trust the accuracy from both a brand-safety perspective and a positive contextual targeting perspective.”

Categories: Advertising, Articles, Targetted