Advanced Television

Research: “STBs can adapt to have a role in OTT market”

July 2, 2020

Parks Associates research shows the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020.

The Set-top Box Innovations and Trends report also notes traditional pay-TV has declined from an adoption rate of 75 per cent to 62 pr cent in US broadband households

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Categories: Articles, Consumer Behaviour, Equipment, OTT, Pay TV, Premium, Research, STB, VOD

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