Advanced Television

Parks Associates

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry leaders across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies. In this research, leading executives share their best practices and strategies […]

May 23, 2024

Broadband Forum celebrates 20 years of TR-069 standard

Broadband Forum is celebrating the 20-year anniversary of its TR-069 standard that has paved the way for the open standards organisation’s flagship TR-369/User Services Platform (USP). TR-069 has laid the foundations of ubiquitous global internet access and empowered Internet Service Providers (ISPs) worldwide to manage billions of devices. Broadband Forum has advised that it will […]

May 23, 2024

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have a gaming subscription, outpacing gym memberships. Parks Associates recently released a consumer study of 8,000 US internet households, Subscription Memberships and Bundling: Shopping, Video, Gaming, Mobile. […]

May 15, 2024

Research: 80% of US households have home network router

Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. The research shows 28 per cent of US households report intentions to purchase a home network router or Wi-Fi extender in the next six months, up from […]

April 23, 2024

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more. “Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of […]

April 18, 2024

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or […]

January 26, 2024

Research: 17 connected devices per US household

Parks Associates has announced research at CES 2024, from its quarterly consumer research of 8,000 US internet households, finding the average number of connected devices per US internet household reached 17 in Q3 2023. The international market research and consulting firm’s Consumer Electronics Dashboard, an ongoing service that visualises the most important metrics for consumer […]

January 12, 2024

Research: Samsung’s Tizen most popular US smart TV OS in 2023

Parks Associates has released its latest Consumer Electronics Dashboard research, which shows 66 per cent of US internet households now own a smart TV. The survey from Q3 2023 shows the most popular smart TV operating system is Samsung’s Tizen at 35 per cent, a slight drop compared to Q1, but the decline was not […]

January 9, 2024

Research: 5% US connected homes have just pay-TV

Research firm Parks Associates’ latest update of its Streaming Video Tracker reveals that just 5 per cent of US Internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualised industry churn rate for streaming services is 50 per cent meaning many streaming […]

January 5, 2024

Research: 92% US homes have broadband

In advance of CES in Las Vegas, Parks Associates research reports 92 per cent of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US Internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service […]

January 4, 2024