Advanced Television

Parks Associates

Research: Consumers cutting streaming services to save money

Parks Associates, the technology research firm, has released the consumer study Video Services: Shifting Demand, presenting a focused analysis of the video services landscape, including insight into why consumers are switching and canceling streaming services. The research shows the average annualised subscriber churn rate for streaming video services in the US stands at 47 per […]

August 24, 2023

Study: CTV driving commerce-related activities

New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]

July 26, 2023

Forecast: US OTT piracy losses to top $113bn by 2027

According to research firm Parks Associates, by the end of 2027, there will be a cumulative loss to piracy of $113 billion (€103bn) for streaming video providers serving US consumers. Parks’ latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22 per cent in 2022 […]

April 19, 2023By Colin Mann

Research: US monthly SVoD spend drops 25%

Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]

April 5, 2023

Data: 87% of US homes have SVoD service

Parks Associates tracked 354 independent OTT services in the US in 2022, with its OTT Video Market Tracker revealing that 87 per cent of US internet households having at least one OTT subscription service. “Despite the dominance of subscription OTT services, 44 per cent of households continue to watch some form of pay-TV, indicating that […]

March 29, 2023

Research: Vision-based tech can improve connected experience

Parks Associates has released the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases in which vision-based interfaces can augment consumers’ experience and enhance their […]

January 27, 2023

Research: 63% US homes own a smart TV

Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]

January 13, 2023

Forecast: US sports OTT revenues to double by 2027

According to Parks Associates’ research, annual sports OTT subscription revenue in the US was $13.1 billion (€12.2bn) in 2022 and will almost double to approximately $22.6 billion in 2027, a 73 per cent increase over the next five years. The new industry report, OTT & Sports: Services and Strategies for Growth, examines key trends in […]

January 12, 2023By Colin Mann

Research: Nearly half OTT subs hop between services

Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]

December 14, 2022

Quickplay snares 440 Digital, Longwell to launch media services unit

Quickplay has announced a strategic expansion into media services and media asset management powered by the acquisition of 440 Digital. In conjunction with the acquisition, 440 Digital founder and longtime Walt Disney Company media services expert Robert Longwell will become Quickplay’s Head of Media Services. Longwell, who built and managed the world-class media services team […]

December 13, 2022