Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. The research shows 28 per cent of US households report intentions to purchase a home network router or Wi-Fi extender in the next six months, up from […]

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more. “Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of […]

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions of their Internet service, especially on cost. Sixty-six per cent of subscribers with a fixed wireless access (FWA) plan from a mobile provider – also known as 5G or […]

Parks Associates has announced research at CES 2024, from its quarterly consumer research of 8,000 US internet households, finding the average number of connected devices per US internet household reached 17 in Q3 2023. The international market research and consulting firm’s Consumer Electronics Dashboard, an ongoing service that visualises the most important metrics for consumer […]

Parks Associates has released its latest Consumer Electronics Dashboard research, which shows 66 per cent of US internet households now own a smart TV. The survey from Q3 2023 shows the most popular smart TV operating system is Samsung’s Tizen at 35 per cent, a slight drop compared to Q1, but the decline was not […]

Research firm Parks Associates’ latest update of its Streaming Video Tracker reveals that just 5 per cent of US Internet households have only a pay-TV service, indicating legacy pay-TV companies continue to lose subscribers to streaming video services. However, the average annualised industry churn rate for streaming services is 50 per cent meaning many streaming […]

In advance of CES in Las Vegas, Parks Associates research reports 92 per cent of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US Internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service […]

Findings from technology research firm Parks Associates’ report, ATSC 3.0: Impact and Opportunity for Video Services, reveal that 20 per cent of US Internet households own a television antenna and 12 per cent don’t have an antenna but plan to purchase one in the next six months. “The percentage of antenna owners has remained steady […]

Parks Associates research finds that 7 per cent of US internet households say they can’t live without internet, driving new demand and expectations from consumers about technology in the home. “Consumers have new expectations for technology in their day-to-day lives,” commented Elizabeth Parks, President and CMO, Parks Associates. “The demand for notifications, alerts, and understanding […]

Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]