Advanced Television

Parks Associates

Research: Vision-based tech can improve connected experience

Parks Associates has released the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases in which vision-based interfaces can augment consumers’ experience and enhance their […]

January 27, 2023

Research: 63% US homes own a smart TV

Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]

January 13, 2023

Forecast: US sports OTT revenues to double by 2027

According to Parks Associates’ research, annual sports OTT subscription revenue in the US was $13.1 billion (€12.2bn) in 2022 and will almost double to approximately $22.6 billion in 2027, a 73 per cent increase over the next five years. The new industry report, OTT & Sports: Services and Strategies for Growth, examines key trends in […]

January 12, 2023By Colin Mann

Research: Nearly half OTT subs hop between services

Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]

December 14, 2022

Quickplay snares 440 Digital, Longwell to launch media services unit

Quickplay has announced a strategic expansion into media services and media asset management powered by the acquisition of 440 Digital. In conjunction with the acquisition, 440 Digital founder and longtime Walt Disney Company media services expert Robert Longwell will become Quickplay’s Head of Media Services. Longwell, who built and managed the world-class media services team […]

December 13, 2022

Prime subs overtake Netflix in US

Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]

December 5, 2022

Research: Consumers increase mobile video consumption

Parks Associates’ research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease. Advertising-based online video (AVoD) accounts for the largest share at nearly two hours per week on average, […]

December 1, 2022

Research: 23% AVoD users engage with ads

Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]

November 15, 2022

Forecast: 93% of US will have a broadband subscription in 2025

Parks Associates’ research forecasts that by the end of 2025, approximately 93 per cent of US households will have a broadband subscription, either fixed or mobile. “The home broadband market is entering a time of renewed competition and innovation, with the emergence of several new players and growing fibre deployments,” said Kristen Hanich, Director, Research, […]

October 19, 2022

Research: 38% US homes own smart home device

Parks Associates’ consumer survey work of 10,000 US Internet households shows that 38 per cent of households own at least one smart home device, up 2 per cent from a year ago. Consumers continue to buy connected products; 27 per cent of US Internet households report buying a smart home device in the past 12 […]

October 11, 2022