Forecast: 2021 will be the year of vertical integration

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Overlapping ecosystems are to dominate entertainment service strategy in 2021, with games, audio, and video set to come under one provider, suggests a report from consultancy firm Omdia. According to Maria Rua Aguete, Senior Research Director at Omdia, vertical integration and commoditisation of IP will come under renewed focus.

The report, 2021 Trends to Watch: Media and Entertainment Super-trends, suggests there

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