During the pandemic year, Americans watched nearly 42 minutes of video per day on their mobile devices, with growth in time spent on video apps paced by Gen Z (up 44 per cent) and Baby Boomers (up 10 per cent).
This data comes from The Pandemic Year in Mobile Apps report, obtained through GWS’ OneMeasure Consumer Panel, an opt-in panel that includes ~80,000 consumers across the country.
In the report, GWS
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