Research: US pay-TV Q3 sheds 650K subs

  •   
  •   
  •   

According to findings from Leichtman Research Group, the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of about 90,000 in Q3 2020.

The top pay-TV providers now account for about 77 million subscribers – with the top seven cable companies having 41.9 million video subscribers, other traditional pay-TV services having over 27.5 million subscribers, and the top publicly reporting Internet-delivered (vMVPD) pay-TV services having 7.5 million subscribers.

Key findings for the quarter include:

  • Top cable providers had a net loss of about 700,000 video subscribers in Q3 2021 – compared to a loss of about 380,000 subscribers in Q3 2020
  • Other traditional pay-TV services had a net loss of about 635,000 subscribers in Q3 2021 – compared to a loss of about 780,000 subscribers in Q3 2020
  • Top publicly reporting vMVPDs added about 680,000 subscribers in Q3 2021 – compared to a gain of about 1,070,000 subscribers in Q3 2020

“While pay-TV net losses in the quarter increased from last year’s third quarter, annual net losses were relatively similar to a year ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.  “Over the past year, top pay-TV providers had a net loss of about 5,100,000 subscribers, compared to a loss of about 4,820,000 over the prior year.”


  •   
  •   
  •   

You must be logged in to post a comment Login