Premier Padel signs new broadcast deals
March 28, 2022
Premier Padel, the official global padel tour – governed by the International Padel Federation (FIP) and backed by the Professional Padel Association (PPA) and Qatar Sports Investments (QSI) – has announced further broadcasting deals, with the Viaplay streaming platform named as the Official tour’s broadcast partner in x10 European markets; Charlton TV as broadcast partner in Israel; SuperSport to broadcast the tour in x54 countries across Sub-Saharan Africa; and beIN Sports will be the exclusive broadcast partner across 37 countries spanning France, the Middle East & North Africa (MENA), Asia Pacific (APAC), the US, Canada and Turkey.
Charlton TV’s two year agreement will see them cover the 2022 and 2023 seasons, with Viaplay streaming the 2022 campaign across Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania, Poland and the Netherlands.
Both broadcasters will begin their Premier Padel coverage with the Ooredoo Qatar Major 2022 – which gets underway on 28 March at the Khalifa International Tennis and Squash Complex in Doha.
Additionally, SuperSport will broadcast the Ooredoo Qatar Major 2022 across Sub-Saharan Africa; meaning over 100 territories will be broadcasting the inaugural Premier Padel tournament across the globe – with more deals to be announced shortly.
beIN Sports has agreed an initial one-year deal to broadcast the 2022 season with the option of extending the deal further. The rights in the US and Canada only include the inaugural Ooredoo Qatar Major 2022.
The news comes just days after leading global sports broadcasters ESPN and Sky came on board, with ESPN signing a major four year deal to showcase Premier Padel in almost 50 countries across LatAm, covering South America, Central America, Mexico and the Caribbean; and SKY’s deal covering European markets including Italy, UK & Ireland, Germany, Austria and Switzerland.