Advanced Television


Grand National global on 30 broadcasters

The Randox Grand National at Aintree Racecourse on April 9th will receive worldwide TV exposure with around 30 broadcasters showcasing the one of world’s most famous jumps race to all around the globe. Forty runners and riders will take on 30 fences in the four-and-a-quarter mile race, with all eyes on Rachael Blackmore and her […]

April 7, 2022

Extreme E extends partnership with SuperSport

Extreme E has extended its broadcasting agreement with SuperSport, the African sporting content aggregato.Extreme E content will continue to be aired in French and English on the SuperSport’s linear channels, SuperSport Motorsport, Grandstand and Blitz and streamed on its digital platform, and SuperSport app.Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted […]

April 5, 2022

Premier Padel signs new broadcast deals

Premier Padel, the official global padel tour – governed by the International Padel Federation (FIP) and backed by the Professional Padel Association (PPA) and Qatar Sports Investments (QSI) – has announced further broadcasting deals, with the Viaplay streaming platform named as the Official tour’s broadcast partner in x10 European markets; Charlton TV as broadcast partner in Israel; SuperSport to […]

March 28, 2022

Cloud workflows aid carbon net zero live production

A team of sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows […]

January 24, 2022

MultiChoice adds 1.4m subs

South Africa’s MultiChoice has prospered in the last 12 months. Including its DStv and SuperSport broadcasting brands, the pay-TV operator grew its subscriber base by 1.4 million over the past year. Subscriber numbers now total 20.9 million when its overall Africa viewers are added in. South Africa itself has 8.9 million subs, with 11.9 million […]

June 14, 2021By Chris Forrester

Extreme E goes live on TikTok

Extreme E’s second race – the Ocean X-Prix – in its inaugural season calendar takes place on May 29th – 30th at Lac Rose in Senegal where it will again be teaming up with short video platform, TikTok, to produce digital live content to further bolster the series’ social media offering. Extreme E’s broadcast of […]

May 27, 2021By Nik Roseveare

South Africa: PURE ETCR coverage on SuperSport

PURE ETCR, the all-electric, multi-brand touring car championship, has announced a new partnership with South Africa’s premier sports broadcaster, SuperSport. Established in 1987 and spreading its broadcast wings into neighbouring countries eight years later, SuperSport can now boast over 20 million subscribers in Sub-Saharan Africa. Currently SuperSport features 35 channels, including 10 broadcasting in HD, […]

May 14, 2021

Extreme E signs Sub-Saharan deal with SuperSport

Electric motorsport series Extreme E has confirmed a broadcasting agreement with SuperSport, expanding its reach into over 50 countries in Sub-Saharan Africa, including South Africa, Uganda and Nigeria. One of Africa’s largest sporting content aggregators, Johannesburg-based SuperSport International, broadcasts elite content such as Premier League football, PGA Tour golf, Formula One and Moto GP. Extreme […]

April 30, 2021

South Africa: SuperSport acquires World Cup 2022 pay-TV rights

All 64 matches of the FIFA World Cup 2022, to be held in Qatar, will be broadcast live on SuperSport after the broadcaster concluded a broadcast deal with FIFA. SuperSport’s pay TV broadcast rights extend to all platforms across sub-Saharan Africa. HD coverage will be across multiple channels with expert analysis, in-depth digital offerings, supplementary […]

April 9, 2021