Advanced Television

Brand-focused CaaS solution from Future Today

July 5, 2022

Ad-supported streaming technologist and service provider Future Today has confirmed that its Channel-as-a-Service (CaaS) solution is now available to major brands – retail, CPG, travel, insurance, auto, QSR, and beyond – to help them take advantage of the connected TV (CTV) boom.

According to Future Today, as CTV viewership reaches new heights, brands have an opportunity to connect with customers and audiences in this new environment. For over 12 years, Future Today has acted as a full-stack Channel-as-a-Service technology partner for content and IP owners, helping them launch new, free streaming channels – both ad-supported video-on-demand (AVoD) and linear – to grow and engage audiences, and monetise their content across a variety of CTV platforms and services.

Traditionally, Future Today has only provided its solutions to the world’s leading content companies. By making its CaaS technology widely available to any major brand, across industries and verticals. Future Today suggests that major brands can meet the CTV opportunity, easily building, promoting and monetising streaming channels with existing video content.

“Brands in every category are already investing billions in video content to better connect with and engage their target audience,” notes Vikrant Mathur, Co-Founder, Future Today. “With our CaaS offering, we can help them activate that content in the CTV environment, where the audience is exploding, through dedicated, branded channels.

“Our success is unmatched and our expertise as a publisher and a platform partner uniquely positions us to support any brand – whether you’re in CPG or automotive – seeking to leverage the distribution footprint and engagement opportunity that CTV now offers,” adds Mathur.

Categories: Advertising, Articles, Broadcast, Connected TV, OTT, Premium, Targetted, VOD

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