Paramount+ launches in Italy
September 15, 2022
By Colin Mann
SVoD service Paramount+ is launching in Italy with more than 8,000 hours of entertainment.
Paramount Global has unveiled a content line-up that it says provides a broad slate for the whole family, spanning new and exclusive Paramount+ originals, hit shows and popular movies across every genre from Paramount’s iconic brands and production studios – including Comedy Central, MTV, Nickelodeon, Paramount Pictures, Showtime and the Smithsonian Channel.
Paramount+ will also be the home of a selection of new blockbuster films following their theatrical and home entertainment releases, including Top Gun: Maverick, which will arrive on the service in Italy later this year.
The service is investing in local content and talent, with a line-up of Italian originals, such as the newly announced Francesco il Cantico, an immersive reading of one of the most iconic texts dedicated to love, hosted by Oscar-winning Italian star Roberto Benigni.
“Tonight, we are celebrating the debut of Paramount+, which seamlessly combines Hollywood with Italian storytelling and creativity,” declared Tom Ryan, President and Chief Executive Officer, Streaming, Paramount at a Blue Carpet event in the iconic Cinecittà Studios in Rome. “Italy has been a home to Paramount for many years and now we’re bringing the best Italian – and global – films and series together in one place, on Paramount+”.
“We’re the only streaming service where you’ll see Sylvester Stallone, SpongeBob, Star Trek, South Park and incredible Italian stars like Elodie and Verdone […] all in one place,” added Marco Nobili, Executive Vice President and International General Manager of Paramount+, during the event’s presentation. “With over 100 years of storytelling experience from our renowned Hollywood studio to our international production hubs – Paramount knows how to make great entertainment for everyone.”
In Italy, Paramount+ is available online, on mobile devices and a wide range of connected TV devices via distribution through Apple, Amazon, Google, Samsung and more. Users can sign up at the price of €7.99 after a 7-day trial period, or for an annual subscription for €79.90. For the first ten days (September 15th – 25th), users can benefit from a special promo giving access to the service for €4.99, with a 7-day trial period.
Paramount+ will also launch on Sky platforms in Italy as part of a new multi-year distribution agreement. Through this agreement, on September 23rd, Sky subscribers with Sky Cinema will have access to Paramount+ content at no additional cost, and the Paramount+ standalone app will also launch on Sky Q and Sky Glass.