Advanced Television

Magnite launches Magnite Access

June 16, 2023

Magnite, the independent sell-side advertising company, has introduced Magnite Access, a suite of omnichannel audience products that aims to make it easier for display, online video, and streaming media owners – and their advertising partners – to maximise the value of their data assets.

Magnite Access empowers publishers to manage, create and transact audience segments in a variety of ways. The Magnite Access suite includes:

  • Magnite DMP: enables sellers to seamlessly create, segment and synchronise audiences to platforms of their choice
  • Magnite Storefront: enables the activation of buyer and seller first-party data on the sell side and facilitates the buying and selling of third-party data – from discovery to activation – across all of Magnite’s platforms
  • Magnite Match: a cloud-based solution that allows sellers and buyers to establish a match between data sets while keeping user identity blind to all parties, including Magnite itself
  • Magnite Audiences: cross-publisher segments that Magnite packages to make it easier and more efficient for buyers to reach high value audiences at scale. This generates a potential new revenue stream for publishers with no additional operational overhead

Magnite DMP is available for clients using DV+, the company’s platform for display, OLV and audio. Magnite Audiences, also for DV+, and Magnite Match and Storefront, for Magnite Streaming, are in beta and on track to reach wider availability before the end of 2023.

“The industry is undergoing a major shift as audience and identity frameworks migrate closer to the sell-side,” said Adam Soroca, Chief Product Officer at Magnite. “This presents an opportunity for media owners to embrace new ways of activating audience data at scale. Magnite Access ensures we are well positioned to provide our clients with omnichannel audience products across multiple formats, such as streaming and display, as well as multiple demand sources. The expansive breadth of deterministic and probabilistic tools within Magnite Access provides sellers and buyers with a comprehensive, high-precision solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.”

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