Advanced Television

DirecTV Advertising, 605 partnership

June 28, 2023

DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution.

By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, and 605’s methodology, the companies will provide customers with more visibility on lower funnel metrics including sales lift, website activity, geo-location visitation and more.

“The combination of DirecTV’s market-leading addressable TV product with 605’s analytical rigor will create a compelling offering for brands who increasingly want meaningful and timely metrics on the performance of their spend,” said Tom Keaveney, President of 605. “We anticipate this will make advanced measurement and attribution accessible to an even greater number of DirecTV brands.”

“DirecTV Advertising is always driving new opportunities to provide innovative and differentiated attribution solutions to our customers,” said Amy Leifer, Chief Advertising Sales Officer of DirecTV. “This partnership will unlock valuable insights and showcase how addressable campaigns can deliver real results for marketers and brands.”

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