Advanced Television

Accedo launches Xtend Partner Hub

October 17, 2023

Video solutions provider, Accedo, is launching a dedicated partner ecosystem to enable spatial computing deployments for video service providers. The new Xtend Partner Hub consists of vetted pre-integrated partners, which each provide the technology and expertise needed to enable the seamless delivery and monetisation of immersive experiences.

A number of key partners will be available in the Xtend Partner Hub at launch, including Ateme, JUMP Data-Driven Video, Quintar, Six Floor Solutions, SyncReality, and Tiledmedia. Ateme provides video compression and delivery solutions to help boost viewership and subscription engagement. JUMP uses big data, AI, and ML to provide advanced insights and personalisation. Quintar enables the convergence of physical and virtual worlds to transform ordinary spaces, while Six Floor’s solutions enable automatic video processing for on the fly events timeline, highlights and metadata generation, as well as customised event filtered playlists. SyncReality is an XR software suite for auto-adaptive content, and Tiledmedia’s solutions efficiently stream VR and interactive multiview experiences.

The Accedo Xtend suite is a customisable, modular solution that enables video content providers, rights holders and broadcasters to get started with spatial computing and experiment with engaging experiences using existing web-based applications. Xtend empowers content providers to choose the add-ons they require, such as multi camera, live stats, or co-watching using XR powered avatars. It also unlocks new monetisation opportunities through the addition of merchandising or virtual sponsorships. The multiplatform solution works with most common VR and AR headsets on the market, while ensuring a consistent and seamless user experience.

José Somolinos, Solutions Strategist & XR Lead, Accedo, commented: “There is a growing appetite among content providers and sports bodies to experiment with creating and delivering immersive XR experiences. However, with so many providers all promising to deliver cutting-edge technology, it can be challenging for video providers to determine the right tools for their service. The Xtend Partner Hub is designed to give these organisations an easy and quick route to creating immersive experiences for their customers, using best-in-class technology. By bringing together content owners and technology enablers, we are able to accelerate the creation of XR content, repurposing existing video, metadata and assets into immersive interactive experiences.”

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