XR Extreme Reach, a technology company that integrates data across creative, media, and production, has appointed Kristin Wnuk as Senior Vice President of Enterprise Solutions. She will drive adoption of the XR platform and lead sales expansion across global advertisers. Wnuk brings over 15 years of experience in media, having led commercial strategies and both […]
Haptics, or the sense of touch, is increasingly being incorporated into the connected experience to enhance communications, services and entertainment, and is spotlighted in a white paper commissioned by mobile, video and AI technology research and development company InterDigital and written by market research firm Futuresource. The report reveals how, for the first time, haptics […]
XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
Global shipments of augmented reality and virtual reality (AR/VR) headsets declined 67.4 per cent year over year in Q1 2024, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline in shipments was expected as the market transitions to include new categories such as Mixed Reality (MR) […]
Video solutions provider, Accedo, has partnered with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports broadcast organisation, to accelerate commercialisation of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR […]
XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This industry-first solves for persistent creative identifiers being standardised for enablement across linear […]
Video solutions provider, Accedo, has worked with Deutsche Telekom to showcase an XR sports streaming application of its live sports streaming service, which will be used to showcase the potential for live football. The solution is leveraging Accedo Xtend, Accedo’s solution for advanced XR applications in media complemented with solutions from Ateme and HISPlayer. The […]
LG Electronics is ramping up its strategic collaboration with Meta Platforms, aiming to expedite its extended reality (XR) ventures. The aim is to combine the strengths of both companies across products, content, services and platforms to drive innovation in customer experiences within the burgeoning virtual space. LG’s top management, including CEO William Cho and Park […]
Video solutions provider, Accedo, in collaboration with Qualcomm Technologies, an XR specialist, has announced the development of an end-to-end XR offering for pay-TV operators, accelerating adoption of next-generation viewing experiences across sports, media and home entertainment. Accedo will develop a software stack for high-performance XR hubs built on the Snapdragon Spaces XR Developer Platform. Qualcomm […]
Nokia has presented its Technology Strategy 2030 that identifies trends and emerging technologies that will shape technology, networks and the world for the next seven years. According to its Global Network Traffic 2030 report, network traffic is growing and will rise dramatically over this decade. Driving this growth are recent trends such as artificial intelligence […]