Advanced Television

Sandbox launches Smurfs learning app

November 27, 2023

Sandbox Group, the London-based group operating a network of learning businesses, with IMPS – the worldwide licensor of The Smurfs – have launched a new educational kids app: The Smurfs – Educational Games.

The new game celebrates the 65th anniversary of the classic cartoon. Now kids  can explore the Smurfs’ Village and play 10 different mini-games covering a range of different learning areas. It aims to develop creativity, number recognition, hand-eye coordination, memory, and attention skills. The app includes activities such as painting, music, puzzles, numbers and counting, mazes, and well-known games like dominoes and word search.

The new collection of mini-games was developed by Edujoy who specialises in developing educational mobile games for kids of all ages. The Spain-based company has under its belt  over 100 educational games in collaboration with some of the biggest children’s brands like Masha and the Bear and Hello Kitty.

The new Smurfs game featuring the celebrated blue characters is completely free and is available for iOS and Android devices in 5 different languages: Spanish, English, French, Italian and Portuguese.

Shan Eisenberg, Chief Commercial Official of Sandbox Group, commented: “We are really proud to have been selected by the Smurfs to bring to life a learning app with their iconic characters to be enjoyed by kids around the world. Sandbox has extensive experience in leveraging our educational game know-how and in-house gaming studio for top IP brands and we are chuffed about the opportunity to help celebrate such a significant milestone.”

Fabienne Gilles, Chief Commercial Officer and Head of Consumer Products at IMPS – The Smurfs, added: “Edutainment occupies a central position within The Smurfs’ licensing programme. They are powerful characters when it comes to communicating with kids and they always do it with a unique touch of smurf-fun. We are very proud to launch this new learn and play app with Edujoy and Sandbox Group.”

Categories: App, Articles, Content, Games

Tags: , , ,