Advanced Television

Premier Sports takes business back from Viaplay

November 29, 2023

Premier Sports will be returning to the UK in early 2024, subject to competition approval, having agreed to take back control of the business which was sold to Viaplay Group in July 2022.

Premier Sports’ offering of content will continue to be delivered via the same channels on Sky and Virgin. Customers preferring to stream can continue to use Prime Video or iTunes, and Premier Sports will launch its own newly enhanced streaming service when the brand returns to the UK in the new year. The new service will once again feature 24/7 access to the 2 Premier Sports TV channels plus access to all additional key content live. For current customers, this will mean a seamless transition to Premier Sports and business as usual with all content still available to watch on customers preferred platforms.

The Sports broadcaster returns to the UK with continued coverage of the Scottish FA Cup and exclusive Scottish League Cup. International football will continue to be showcased with Scotland’s national team games and the UEFA Euro 2024 playoffs as countries countdown UEFA Euro 2024 in Germany.

Every game from La Liga will be available as Jude Bellingham’s Real Madrid fight it out in a 4-way title battle. Rugby is covered for fans across the UK with every game live from the United Rugby Championship including making it the only place to see exclusive coverage of Glasgow and Edinburgh, all Ulster’s home and away games as well as exclusive games featuring Cardiff, Dragons RFC, Ospreys and Scarlets. Premier Sports exclusive EPCR Challenge Cup coverage will also feature games involving Edinburgh, Ospreys and Cardiff while select games will also be broadcast from every round of the TOP14. NHL and NASCAR continue to be represented and new content will also be added.

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