DISH Media partners with BrightLine
December 12, 2023
DISH Media has announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on Sling TV in the US.
The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer’s specific location), are now available on Sling. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results. Dynamic ads are allowing agencies and brands to increase brand awareness and prompt audiences to take action.
“As a leading streaming platform, our goal is to provide our SLING advertisers with the most effective, full-funnel ad solutions that allow for optimal targeting,” said Dave Antonelli, vice president, Sales, DISH Media. “Our first-party subscriber data coupled with Brightline’s suite of personalized ad experiences is another opportunity for our brand partners to achieve better attribution and guide consumers further down the marketing funnel.”
“There’s a growing appetite for dynamic ad units that allow advertisers to engage directly with their audience and deliver more than a traditional TV commercial, ” added Michael Bologna, chief accelerator at BrightLine. “We’ve partnered with DISH Media to expand the possibilities for CTV advertisers and provide viewers with the most dynamic, effective, and measurable ad experience available.”