Advanced Television

SBT selects Brightcove to power AVoD app

February 7, 2024

Brightcove, the streaming technology company, has announced that Sistema Brasileiro de Televisão (SBT), the Brazilian TV networks, has chosen Brightcove as its streaming technology partner to power its new AVoD app, +SBT. The service is scheduled to launch in April.

“SBT is one of the most well-known media organizations in Brazil. The launch of their new streaming service will be a significant step for the company and its viewers and a great example of how entertainment and content can merge with technology to reach bigger audiences,” said Marc DeBevoise, CEO of Brightcove. “Today’s consumers demand instant access to news and content, making streaming an integral part of any media organisation’s strategy. By partnering with us, SBT will be able to provide a seamless in-app streaming experience to expand their reach, deepen engagement, and further monetise their content.”

“As one of the most-watched TV networks in Brazil, we needed to find a reliable way to deliver a wide range of video content to our viewers, including popular TV shows, news programmes and events,” said Roberto Grosman, Chief Transformation Officer at SBT. “We found a valuable partner in Brightcove. With their robust streaming solutions, we can trust that our audiences will be able to consume high-quality and secure video streams. We’ll also be able to view first-party data analytics to adapt our content and streaming strategy accordingly.”

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