Dailymotion Advertising partners with RTL AdAlliance
March 4, 2024
Dailymotion Advertising has partnered with RTL AdAlliance with the monetisation of its online video inventory across multiple European markets. The international media sales house will add the online video platform and provider of proprietary video players to its growing Total Video portfolio.
The video offering of Dailymotion Advertising encompasses the proprietary video platform, available online as well as via app on mobile devices, and smart TVs, alongside a portfolio of online video media brands. Thanks to RTL AdAlliance, advertisers can now tap into Dailymotion Advertising’s audience of 450 million+ monthly active users and over 6 billion video views. This is packaged within a portfolio of media brands – ranging from linear TV to online video.
Stephen Byrne, VP Partnership Development at RTL AdAlliance: “With Dailymotion we are adding one of the most forward-thinking and successful European video providers to our family of local and international media champions. The appetite for video content, from short-form online video to long-form content on smart TVs, is growing rapidly. Dailymotion has been a pacemaker in providing consumers with high-quality content, making them a great addition to our online video offering. With our Total Video approach and strong local footprint in Europe, we are committed to providing advertisers with even easier access to the Dailymotion inventory as part of a 360-degree media offering.”
Damien Alzonne, Head of Partnerships at Dailymotion Advertising: “RTL AdAlliance’s European DNA and integrated multi-platform approach to international brands and advertisers make it an ideal business partner, as our platform addresses a global audience. We complement the local market expertise of many of our media partners, including top-tier media brands like Elle or Le Parisien. With RTL AdAlliance, we can offer advertisers even greater added value, through a complete ecosystem and high value-added services.”
The partnership was piloted in Germany, Austria, Switzerland and the Nordics before it was rolled out in France and the UK.