Love TV Channels partners with RTL AdAlliance
May 22, 2023
Love TV Channels has selected RTL AdAlliance to sell the advertising rights for its recently launched FAST offer. RTL AdAlliance will be including the channels Love Wine, Trailers and Love The Planet in its growing Connected TV portfolio.
Advertisers will be able to book TV spots within a linear ad break integrated into the audience-specific live channels, replicating a traditional TV ad experience, which at the same time offers the advanced targeting standards of digital advertising.
RTL AdAlliance’s Stephen Byrne, Executive Director New Partnerships Europe and MD Nordics at smartclip, part of RTL AdAlliance, said: “Consumers today are watching more differentiated video content than ever before. Online offerings like FAST channels complement traditional TV programming as well as on-demand subscription services. This fragmentation presents advertisers with both challenges and opportunities. FAST channels certainly fall into the latter category by enabling advertisers to reach specific audience segments. By placing climate change topics in an easy-to-digest and accessible format, the channel will help viewers expand their understanding of environmental issues. We are delighted about this cooperation with Love TV Channels.”
Teresa López, CEO and Co-founder of Love TV Channels, added: “Our channel selection is designed for unique preferences. With Love The Planet in particular, we have a channel in our portfolio that offers high quality and engaging content appealing to a growing, environmentally conscious target group, while creating suitable advertising space for brands looking for audience-generating and brand-safe content. To unlock the full potential of our portfolio, RTL AdAlliance integrates our channels into a comprehensive CTV advertising offering that meets advertisers’ expectations.”
As the sales partner for Love TV Channels’ FAST offering, RTL AdAlliance will distribute the inventory as part of its CTV offering. RTL AdAlliance provides Love TV Channels with a distribution infrastructure through a pan-European sales approach and local RTL sales units in key markets.