Advanced Television

Raye’s Brits triumph ignites 621% rise in Vevo views

March 6, 2024

By Nik Roseveare

Signer/Songwriter Raye emerged as the star of the 2024 Brit Awards, taking home a record-breaking six awards and entertaining audiences with her medley performance of Ice Cream Man, Prada and Escapism.

The interest in Raye the Brits has driven music fans to her music videos with music video network Vevo reporting a 621 per cent lift in UK daily views on the day following her historic wins.

The collective impact of the 2024 Brit Awards resonated globally over the weekend of the ceremony with the nominees and performers collectively amassing 40.2 million global music video views on March 2nd, followed by 36 million global views on March 3rd.

Among the artists benefiting from this surge was The Last Dinner Party, tipped by Vevo last year as a 2024 DSCVR Artist To Watch – whose music video views were boosted by nearly a third on the day of the ceremony as they scooped the Brit Award for Rising Star.

Categories: Articles, Consumer Behaviour, Content, Research

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