DoubleVerify, NBCUniversal expand partnership
March 12, 2024
DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV).
“Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this revolutionary capability, boosting advertiser confidence and delivering unmatched transparency at the programme level. With this expanded partnership, advertisers will be able to maximise brand equity protection and campaign performance across premium streaming media.”
With this partnership, advertisers will benefit from granular measurement and additional insights at the show level. All measurement and insights will be enabled through a data collaboration integration between NBCUniversal and DoubleVerify.
“With the rise of streaming, it’s imperative that publishers provide brands with the data they need to be sure they’re running their media in environments that are both brand-safe and brand-suitable,” commented Dominick Vangeli, SVP and General Manager, Advanced Advertising and Partnerships, NBCUniversal “At NBCUniversal, we stand behind the safety and suitability of our content, and with this new partnership with DoubleVerify, we’ll be able to offer our advertising partners a new level of transparency against these metrics and more, with granularity down to the programme level.”
“In an industry clamoring for more granular, data-driven insights, the DoubleVerify and NBCUniversal partnership answers the call,” added Ryan Eusanio, Senior Vice President, Video & Programmatic at Omnicom Media Group “The depth of data and transparency this collaboration offers enables us to provide next-level value to our clients, ensuring we can make smarter, more informed decisions on their behalf.”
DV and NBCUniversal are currently implementing the technical integration and anticipate the first phase of the solution to be available for advertisers this year.