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RTL AdAlliance partners with mediaforgrowth

April 4, 2024

RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships.

mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a mix of online sessions and in-person gatherings covering media strategies.

Aimed at revenue-generating start-ups in the UK and Europe, the specialised four-week programme assists up to ten brands with the opportunity to enhance their initial media funding, extend their operational capabilities, and amplify reach using key media partners. Participating founders will gain access to RTL AdAlliance’s local and international experts, market insights, and guided workshops to develop and execute an effective media strategy.

This fundraising programme is designed to help start-ups overcome the challenges associated with raising capital traditionally. Recent figures by mediaforgrowth indicate that start-ups are allocating up to 40 per cent of their revenue towards marketing efforts, highlighting the critical role of strategic funding in their growth trajectory. Investing in advertising, particularly through mass-media channels like TV, requires specialised knowledge and enough capital to support a sustained marketing campaign. Together with RTL AdAlliance, mediaforgrowth aims to lower the barrier of entry for growth-stage companies and help market their products and services across media assets and media platforms.

Stéphane Coruble, CEO at RTL AdAlliance, commented: “I am excited for RTL AdAlliance to collaborate with mediaforgrowth, with their deep understanding of the specific challenges that founders encounter today. Their established approach to financing start-ups’ marketing expenses, combined with our strong capabilities in media buying and marketing communications, can set the stage for the next generation of consumer brands. It is a seamless match for a media sales house such as RTL AdAlliance, particularly considering our commitment to exploring the strategic importance of future-oriented partnerships and alliances.”

Diana Florescu (pictured), CEO at mediaforgrowth, added: “The partnership with RTL AdAlliance is a testament to the vision we share in building a global media capital powerhouse to fund start-ups through the right media channels and at every stage of their journey. RTL AdAlliance adds much-needed marketing communications services and deep media planning knowledge, providing founders with both regional as well as international media expertise to build scale.”

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