RTL AdAlliance, the international ad sales house of RTL, has presented the results of the third edition of The New Life of the Living Room research. The study provides an in-depth view on Europeans’ attitude towards video content and for the first time compares the habits of video consumers in 11 European markets with those […]

RTL AdAlliance, the international media sales house of RTL, and Wurl, a provider of data-driven solutions for CTV, have partnered to accelerate advertising sales on the European CTV inventory of Wurl. RTL AdAlliance enables advertisers to gain simple access to the over 1,300 FAST channels, delivered to audiences in Germany, France, the UK, Italy, Austria, […]

RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships. mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a […]

RTL AdAlliance, the international sales house of RTL Group, has published the findings of research into SMEs and their attitude towards Addressable TV advertising (ATV), suggesting they are particularly relevant to sales houses and agencies that broker ATV to small and medium-sized enterprises. The results show how mid-sized companies in Germany engage with ATV advertising, […]

RTL AdAlliance, the international video sales house of RTL Group, has released its TV Key Facts 2023. This year’s annual report marks its 30-year milestone. Stéphane Coruble, CEO RTL AdAlliance, says: “Three decades after its inception, the TV Key Facts report stand as a guiding light in the dynamic landscape of the TV industry. The […]

The international Total Video sales house of RTL Group has announced the consolidation of three previously independently operating companies to form the joint company RTL AdAlliance in 2022. As of today, the company has formally incorporated all its local European businesses into one single entity per market and launches a straight-forward business approach which it […]

smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]

Xiaomi, a consumer electronics and smart manufacturing company, has entrusted RTL AdAlliance advertising sales rights for Xiaomi TV+. The international media sales house will add the free advertising streaming TV (FAST) platform, integrated into Xiaomi smart TVs and available as a stand-alone app in the Google Play Store to its growing CTV portfolio. Xiaomi TV+ […]

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]