smartclip, RTL Group’s adtech development unit and a provider of adtech solutions, has unveiled a new brand identity and website. smartclip says the new look “reflects smartclip’s evolution into a company purely focused on developing advertising technology and emphasises its partner-driven approach to providing cutting-edge, privacy-first adtech solutions to European media owners”. Over the past […]

Xiaomi, a consumer electronics and smart manufacturing company, has entrusted RTL AdAlliance advertising sales rights for Xiaomi TV+. The international media sales house will add the free advertising streaming TV (FAST) platform, integrated into Xiaomi smart TVs and available as a stand-alone app in the Google Play Store to its growing CTV portfolio. Xiaomi TV+ […]

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]

Love TV Channels has selected RTL AdAlliance to sell the advertising rights for its recently launched FAST offer. RTL AdAlliance will be including the channels Love Wine, Trailers and Love The Planet in its growing Connected TV portfolio. Advertisers will be able to book TV spots within a linear ad break integrated into the audience-specific […]

A study conducted by RTL AdAlliance, in collaboration with smartclip and Ad Alliance Nederland, provides an in-depth view on Europeans’ attitude towards video content. The results from the second edition of The New Life of the Living Room research uncover the viewing habits of consumers across 10 markets, and their relationship with TV and advertising […]

Connected TV (CTV) cross-screen advertising specialist LG Ad Solutions and RTL AdAlliance, RTL Group’s international advertising sales house, have expanded their exclusive partnership to offer a combined CTV buying approach for data-driven CTV ads within the smart interface of LG TV devices across multiple European markets for one year. After a successful rollout in Italy, […]