Fubo unveils new CTV ad units
May 1, 2024
FuboTV, the sports-first live TV streaming platform, has announced during the IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings.
Fubo says its new ad inventory is indicative of its continued innovation – the virtual MVPD has historically been first to market with both industry (dynamic ad insertion, SCTE blackout technology standards) and consumer (Multiview, 4K streaming and AI-generated Instant Headlines) offerings.
Now available for brands…
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The Marquee: A proprietary concept, Fubo is unveiling Marquee content sponsorships, enabling advertisers to curate highly visible content carousels located on Fubo’s home screen. The fully customizable activation incorporates branded and themed backgrounds, custom titles, subheads, logo placements and content with the goal of creating an immersive brand experience.
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Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, but also drive conversion. Video ad units and select content are enhanced with calls to action that audiences can interact with directly using their remote control.
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Pause Ads: Fubo will be launching pause ads, which appear a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.
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Enhanced Banner Ads: The company is leveling up its targeting capabilities across its classic banner ads to give advertisers even more precision in reaching their desired audiences.
“As a company of firsts, Fubo’s ethos is rooted in innovation and enhancing ad opportunities on our platform is the next iteration of this,” said Dina Roman, SVP, global ad sales, Fubo. “As advertisers are determining their upfront investments, we’re offering a plethora of creative ways to reach our unduplicated, premium audience. Our new ad units make way for high impact brand activations that drive even deeper levels of attention and engagement.”