Advanced Television

Snapchat partners with CreatorIQ

May 2, 2024

CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform..

As the creator marketing platform for more than 1,200 global advertisers including Logitech, Ulta Beauty, and Unilever, CreatorIQ will bring immediate scale and unique demand to the Snapchat platform. This partnership will enable CreatorIQ customers to streamline and optimise creator discovery, activation, and measurement, with the ability to generate incremental reach and engagement through cross-platform social strategies.

“Through our proprietary data and insights, we’ve uncovered that more than 80 per cent of creator marketing campaigns are adopting a multi-platform strategy,” stated Tim Sovay, Chief Partnerships Officer at CreatorIQ. “Integrating with Snap’s new API enables our customers to diversify their outreach channels effectively. With an impressive 140 per cent year-over-year increase in CreatorIQ campaigns utilising Snap, this integration gives them enhanced measurement and insights and empowers them to tap into an engaged Snap audience.”

With 90 per cent of 13-24 year olds and over 75 per cent of 13-34 year olds in over 25 countries using Snapchat, the partnership represents an unprecedented opportunity for marketers to reach highly engaged demographics across regions and drive full-funnel outcomes.

“We’re thrilled to expand our partnership with CreatorIQ, a trusted industry platform, so their customers can better integrate Snapchat into winning creator marketing efforts and measure its impact on social media and their businesses,” added Noah Wieseneck, Senior Manager, Partnerships at Snap Inc. “Creators around the world are prioritising Snapchat, building their businesses and having fun. It’s partnerships like this one that make it easier for brands to discover the right creators, understand the performance of collaborations and measure the social conversation about their brands on Snapchat.”

Categories: Advertising, Articles, Social Media

Tags: ,