TF1 PUB extends partnership with FreeWheel
June 17, 2024
FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+.
As part of this extended partnership, TF1 PUB will continue to leverage FreeWheel’s ad management platform. In addition, TF1 PUB will deploy FreeWheel’s new suite of integrated tools to manage fragmented streaming distribution landscape.
FreeWheel’s interoperable platform empowers TF1 PUB to unify and optimise decision-making across all global demand sources. By integrating direct, programmatic, marketplace demand, and third-party demand into FreeWheel’s technology, TF1 says it will achieve increased yield, transparency, and control over monetisation while maintaining a premium viewer experience.
By leveraging streaming opportunities, especially in targeted advertising, TF1 aims to enhance user experience and optimise ad revenue.
“We’re delighted to extend our partnership with TF1 for the foreseeable future. TF1’s trust and partnership reflect our position as the leading global technology platform for the advertising industry,” said Thomas Bremond, SVP and Chief Revenue Officer, International, FreeWheel. “The partnership has already been key in developing the TF1+ platform, and we will continue to support TF1’s ambitions in the streaming market, using our expertise in the CTV space.”
“TF1 PUB is pleased to renew and expand its partnership with Freewheel,” added Sylvia Tassan Toffola, General Manager TF1 PUB. “In line with its digital acceleration strategy, the TF1 Group is setting new goals for its streaming business and connected TV deployment. TF1 PUB will leverage Freewheel’s expertise to strengthen the monetisation of its digital inventory.”