Newyonder launches sustainable OTT with Red Bee
March 15, 2022
Newyonder, a streaming service and film production company aiming to make the world a more sustainable place, is delivering all content to date with Red Bee Media’s Managed OTT services. As a certified B Corp, Newyonder intends to measure its entire social and environmental impact, including the energy consumption and carbon footprint of creating and streaming its films. Its first two feature documentary films, Wild Isles and Three Moons of Biyangdo, are now streaming.
All content on Newyonder will initially be available through high-quality (4K and UHD on compatible devices) pay-per-view streaming, enabled by Red Bee’s Managed OTT services. As the amount of content expands, the service will evolve into an SVoD offering.
All films are albert-certified, carbon-neutral, sustainable productions with the ambition to have a positive social and environmental impact. This includes minimising travel, compensating for any emissions, hiring local crew, and investing parts of the revenue in nature-based sustainability initiatives, such as seagrass creation and other regenerative impact projects. As Newyonder’s community grows, so does its positive impact on the world.
“In essence, you go beyond the story and subscribe for change – to be immersed in the power of story whilst being a part of something bigger – to help restore the planet,” said Jon Cleave, CEO and Founder of Newyonder. “I hope to be able to influence other media companies and filmmakers to follow in our footsteps, putting sustainability at the forefront without compromising creativity, quality, reach and profitability. I’m happy to have the support from Red Bee on this journey. Their commitment to sustainability in the media industry made the choice easy when we were looking for a streaming partner.”
Newyonder is currently carbon neutral and aims to be carbon negative once their regenerative impact projects are implemented. One of the biggest challenges is the measurement of emissions from streaming, but the company is leaning on recent research and will continue to develop and refine its methods.
“We take pride in supporting Newyonder in their quest to make the world more sustainable and inspire others in media and entertainment to do the same,” says James Arnold, Chief Commercial Officer, Red Bee. “Red Bee is already supporting sustainability initiatives in the media industry, and now we are looking forward to following Newyonder’s progress, learning from it, and together taking further steps to preserve the planet”.