Advanced Television

Advertising

Peach launches developer API

Video ad management platform Peach has unveiled its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. “There’s […]

June 24, 2021

UK moots C4 sale; plans SVoD regulation

As part of an ongoing strategic review of the UK public service broadcasting system, the UK government will review the ownership model and remit of Channel 4 and consider tightening regulation of SVoD services such as Netflix, Disney+ and Amazon Prime Video. The Department for Digital, Culture, Media & Sport (DCMS) says that with a […]

June 23, 2021By Colin Mann

INVIDI, Irdeto addressable solutions partnership

Addressable solutions company INVIDI Technologies and digital platform security specialist Irdeto are rolling out a ready-to-deploy integrated technology for pay-TV operators. Both companies will place an emphasis on the APAC, MENA, Sub-Saharan Africa, and India markets. The collaboration enables every television set-top box containing Irdeto’s broadcast middleware technology to become instantly addressable, allowing marketers to […]

June 23, 2021

Univision launches global streaming service

Spanish-language media and content company Univision has unveiled its plans for a comprehensive global streaming service, which includes both free ad-supported and premium subscription-based options, to launch in the US and Latin America in 2022. The two-tier streaming service will offer a differentiated product proposition, vast content scope, expansive library and more Spanish-language originals than […]

June 21, 2021

Wurl, Rakuten TV in Europe partnership

Streaming video distribution and advertising services specialist Wurl has entered into a strategic partnership with VoD platform Rakuten TV to deliver live streaming channels, as well as monetisation services to Rakuten TV and via Rakuten TV’s channel app available on Samsung TV Plus in Europe. The deal marks a significant expansion into the EU by […]

June 21, 2021

Data: Linear TV ad impressions falling in major markets

Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]

June 21, 2021

View TV selects CommScope ad tech

CTV solution provider View TV Group has selected the CommScope manifest manipulation software to strengthen its broadcast content delivery networks (CDN) solution, which facilitates the transition of traditional channels to digital platforms with fully proven monetisation. View TV Group’s ‘Broadcast CDN’ enables digital and traditional broadcast customers to monetise their global live and on demand […]

June 21, 2021

MPs to question Channel 4 execs

The UK parliament’s Digital, Culture, Media and Sport Committee is to address the future of commercial PSB Channel 4 following the confirmation that privatisation is an option being considered by the Government. Culture Secretary Oliver Dowden told the Committee in May 2021 that its privatisation was under examination in a review of public service broadcasting. […]

June 18, 2021By Colin Mann

Brands pull ads from GB News

A number of high-profile brands have pulled their adverts from new channel GB News, which went live on June 12th. Swedish furniture outlet Ikea, Ovo Energy, Dutch beer company Grolsch and cider firm Kopparberg are among the brands that have withdrawn advertising since GB News’ launch. OVO Energy said: “We have a media partnership which […]

June 16, 2021

No ad-support for Disney+

Disney CEO Bob Chapek has told an investor conference that the company has no plans to follow the likes of HBO Max and Paramount+ in launching a cheaper ad-supported tier for its Disney+ SVoD service. “We’re always re-evaluating how we go to market across the world, but we’ve got no such plans now to do […]

June 16, 2021