AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With LG TV owners in Germany and the UK being the first to enjoy the Pluto TV app on LG TVs as of early this year, […]
Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]
ViacomCBS Networks UK (VCN UK) has confirmed the launch of seven new channels on its AVoD service Pluto TV in the UK during June 2021. The platform has struck deals with All3Media International, FilmRise, Tastemade and Motorvision to bring over 800 hours of new content to the service for viewers to enjoy. The new launches […]
Music video network Vevo has launched Afro Pulse, a premium advertising opportunity of specially-curated music videos by Black artists from all genres and career stages. While advertisers can buy this specific content set in time for this Black Music Month, Afro Pulse is an ever-green product for Vevo, now added to its regular sales suite, […]
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]
Cybersecurity and IP protection company White Bullet is partnering with Peer39, a provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers. Peer39’s Contextual Data Marketplace allows advertisers to explore and discover innovative data providers with scalable, cookie-free categories, and is accessible through all buying and selling platforms. Meanwhile, White Bullet has already […]
Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and PremiumMedia360, a company in TV advertising data automation, have announced a new strategic relationship. The integration with the CTS Ad Management Platform enables TV advertising buyers and sellers to automatically synchronise and solve […]
AVoD expenditure for TV episodes and movies will climb by 144 per cent between 2020 and 2026 to reach $66 billion (€54.1bn) across 138 countries, according to the Global AVOD Forecasts report from analyst firm Digital TV Research.
Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]