Midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic, according to media investment firm GroupM. This has led to a major revision of its global forecast for this year and beyond. Many of the factors causing this faster growth were in place pre-pandemic, […]
The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]
Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]
According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]
VIZIO, has surpassed 11.2 million addressable TVs across the US and counting that enable frame-accurate dynamic ad insertion. The number represents a significant milestone for members of Project OAR, the addressable advertising consortium founded by VIZIO and America’s top TV media companies. By expanding the footprint, programmers are able to deliver and manage addressable TV […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
There are significant opportunities in podcast advertising in Europe and the US, according to Dataxis. In terms of audiences, the two continents have experienced strong growth since 2015. The podcast penetration of podcast listeners in Europe tripled between 2015 and 2020, reaching almost 25 per cent of the European population in the US, the penetration […]
Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season. The report showcases how social video in the US attracts younger […]
According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly decreased fraud, in-geo, brand safety and suitability violations, reporting that the solution has led to sixty-two per cent fewer quality violations on DV-measured video impressions […]
HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]