HBO Max announced at the 2021 WarnerMedia Upfront that it will debut its ad-supported subscription tier the first week of June, providing consumers choice between the existing ad-free version of HBO Max at $14.99 (€12.30) per month, or an ad-supported experience for $9.99 per month. HBO Max previewed new ad experiences coming to the platform […]

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]

Vevo, the music video network, has launched a new contextual ad targeting product, called Vevo Rewind. Through Vevo’s data-backed content recommendations, Vevo Rewind allows brands to place their campaign alongside the top Vevo music videos of a particular decade, from the 1970s through the 2010s, in addition to targeting a specific genre or country. Vevo […]

TVSquared, a global player in cross-platform TV ad measurement, continues to expand the breadth of its data coverage with the integration of Foursquare’s location data within its ADvantage platform. TVSquared users can now connect linear and OTT/CTV ads directly to physical outcomes, including store visits and foot traffic, to get a same-day view into how […]

Groupe TF1, Groupe M6, Groupe Bouygues and RTL Group have signed agreements to enter into exclusive negotiations to merge the activities of Groupe TF1 and Groupe M6 and create a major French media group. They say the new group would be well positioned to master the challenges arising from the accelerating competition with global platforms, […]

Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the lead among aggregator and premium publisher impressions in Q1. The report, covering data from Q1 2021, includes ad performance data for impressions served from its […]

YouTube has partnered with the NHS to launch a multi-million-pound advertising campaign to encourage young people in the UK to get vaccinated against Covid-19. The Google-owned video sharing site says the partnership will involve ads on billboards, buses, bus stops etc as well as on the YouTube platform – with YouTube themselves footing the bill. […]

Streaming platform and device specialist Roku is to debut ‘Roku Originals’, previously known as Quibi, on The Roku Channel on May 20th, in celebration of Streaming Day. This will mark the first time the ad-funded content is available in the UK, and Roku says it represents an opportunity for brands to access a new premium […]

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

Xandr and TiVo have entered into an agreement to make TiVo’s ad-supported CTV inventory available to buyers in the Xandr Marketplace.  The agreement includes TiVo’s pre-roll and in-stream content CTV advertising offerings. “By integrating with Xandr’s advanced technology platform, TiVo is furthering our commitment to providing advertising partners with the tools they need to effectively […]