Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced the next generation of its BkYou ad personalisation solution, featuring new ad preparation capabilities. BkYou offers pay-TV operators and content providers an end-to-end solution for ad insertion, supporting the entire process of ad personalisation […]
Lotame, a global provider of data enrichment solutions to drive customer insights, has released findings from its report titled Beyond the Cookie: The Future of Advertising for Marketers & Publishers. Conducted in December 2020, the report surveyed 200 US senior decision-makers in digital media and marketing to determine how these organisations are planning for the […]
DVB has approved an update to the DVB Targeted Advertising spec to include watermarking as an alternative way to signal where content can be inserted in a broadcast, and a solution to enable in-home redistribution of broadcast TV services to IP devices called DVB Home Broadcast. The watermark spec was created as a way for […]
VIZIO Ads, TV company’s direct-to-device advertising business, has unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Universal Frequency Control persistently measures the number of times an ad is exposed […]
The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released its first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyse the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel Stores (Roku […]
European AVoD service rlaxx TV is now available on Apple TV as well as smart TVs by Panasonic and Grundig in the UK, Germany, Switzerland and Austria. The service launched on Amazon Fire TV devices and Android TV in early January 2021. The new availability on Apple TV, Panasonic and Grundig smart TVs adds around […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional year for the company. Consequently, Wurl Network customers experienced record advertising revenue gains in 2020 as they launched hundreds of new channels across a growing […]