Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) – an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – have launched TAG’s international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards – in particular TAG’s […]
TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was brokered by the7stars and uses 4Sales’ unique data matching ad product BRANDM4TCH, enabled through partnership with technology platforms InfoSum and Mediarithmics, to reach addressable audiences […]
Extreme Reach (ER), the asset management solution for TV and video advertising, has released the findings of its Video Benchmarks Report with data from Q4 2020 and full year 2020. The report includes ad performance data
ITV has announced full details of Data Match, their new Planet V solution enabling insights, targeting, and full-funnel measurement using advertisers’ own first party data. ITV is working with Omnicom’s client base as the launch agency partner and Deliveroo as the first brand partner. Available exclusively to Planet V customers, the solution utilises ITV’s partnership […]
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, has announced the next generation of its BkYou ad personalisation solution, featuring new ad preparation capabilities. BkYou offers pay-TV operators and content providers an end-to-end solution for ad insertion, supporting the entire process of ad personalisation […]
Lotame, a global provider of data enrichment solutions to drive customer insights, has released findings from its report titled Beyond the Cookie: The Future of Advertising for Marketers & Publishers. Conducted in December 2020, the report surveyed 200 US senior decision-makers in digital media and marketing to determine how these organisations are planning for the […]
DVB has approved an update to the DVB Targeted Advertising spec to include watermarking as an alternative way to signal where content can be inserted in a broadcast, and a solution to enable in-home redistribution of broadcast TV services to IP devices called DVB Home Broadcast. The watermark spec was created as a way for […]