Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
ucfunnel, a global Smart Media programmatic solution provider, has announced a partnership with NetRange, an ACCESS company and global provider of white-label certified Smart TV ecosystems, to deliver value-added advertisements on NetRange’s portal for Premium Streaming VoD Content. ucfunnel and NetRange’s partnership builds on MediaTek Smart TV turnkey solutions to integrate the advantages of ucfunnel’s […]
In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]
Discovery has unveiled an enhanced marketing solutions offer for brand partners across its international markets that is says unites the company’s sports offering with its real life entertainment portfolio into a single proposition. The move builds on the global launch of Discovery’s subscription streaming service, discovery+, in January For the first time, this gives brand […]
Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]
Multichannel broadcster UKTV – owned by BBC Studios – has invested in luxury watch comparison website start-up TIME-TO-FIND, using its multi-million pound investment fund, UKTV Ventures. The partnership comprises an ‘airtime-for-equity’ agreement which will see TIME-TO-FIND launch its first ever TV advertising campaign on UKTV’s seven channels – Alibi, Dave, Drama, Eden, Gold, W, and […]
UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]