SpotX, the global video advertising platform, has announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV). By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more […]
Suggesting that helping users connect with their audience is its top priority, now having become especially important as digital takes precedence in how people interact, communicate, and stay connected, and to make this even easier for advertisers’ brands, YouTube has revealed a new global content solution – YouTube Select. In a Google Ads Blog Post, […]
Sky Media has announced that Ancestry, the family history website, will be the channel sponsor of Sky History and Sky History2. The agreement will build on the brand’s strong awareness to increase consideration amongst the audience of the newly relaunched channel. The co-branded channels with A+E Networks UK will be available across the UK from […]
Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income for media owners, according to technology research specialist Omdia. The 7.4 per cent drop represents Omdia’s best-case scenario, assuming the market will improve in the […]
In what was a difficult month for businesses across the UK and the world, advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers, Nielsen data reveals. As Covid-19 hit the UK in March, total advertising spend on traditional channels – which includes TV, press, cinema, out of home and […]
Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the most recent, with comments as to what it means for the entertainment industry now, and for a post-lockdown future. Gaming keeps on winning: Piers Harding-Rolls, […]
FreeWheel, a Comcast Company and provider of video advertising software, has announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership seeks to make programmatic buying via their respective softwares easier – providing a superior customer experience and seamless buying process. Combining the programmatic expertise of both parties will result […]
SpotX, the video advertising platform, has announced a new strategic partnership with Pluto TV, the AVoD service. As part of the collaboration, SpotX will be a programmatic partner working with Pluto TV to power the video monetisation of its content across several countries in Latin America including: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, […]
Video ad impressions on connected TV (CTV) platforms dropped to 37 per cent of all ad impressions in Q1 2020, a decline of over 21 per cent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER). But while the sudden CTV share decline observed in aggregate metrics from ER’s AdBridge platform […]
NBCUniversal and Sky have launched a new global business offering. Advertising and partnership opportunities across both media companies, from Sky’s global IP to international news, will now be available for purchase through NBCUniversal’s One Platform. The companies said this will “enable marketers to leverage the unparalleled scale and content that only Comcast-NBCUniversal-Sky can provide with […]