DoubleVerify, a software platform for digital media measurement, data and analytics, has launched a new transparency and reporting solution for Connected TV (CTV) inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. “DV’s mission is to give advertisers clarity […]
Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]
Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]
FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler. Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising […]
Channel 4 has announced the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3 million (€3.3m) airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins […]
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer
Channel 4 has announced that Lloyds Bank will sponsor hit show Celebrity Gogglebox when it returns to TV for its second series on June 5th. The partnership represents the first time Lloyds Bank has sponsored a TV show and enables the bank to promote their sponsorship of Celebrity Gogglebox off-air through an exclusive brand licensing […]
Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 12.3 per cent in 2019 to €64.8 billion, driven by strong growth in out-stream video, mobile and social spend. On average €4 billion has been added to the digital advertising market every […]
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]