ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]
Operative has announced a new and expanded partnership with Goldbach Media, the media sales organisation in Switzerland. This partnership encompasses the first implementation of Operative’s AOS platform in the European market. Operative’s AOS platform is a converged, cloud-native platform. It offers diversified media companies a modular system and approach to drive transformation and ensure that […]
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]
With a gambling industry worth upwards of £15 billion in the UK, it is only normal that the different players in the sector would work hard for a larger market share. Consumers also don’t mind being courted; they want to be reminded of their options at every opportunity they get, and even better, they do […]
Channel 4 Sales has secured car manufacturer Alfa Romeo as the brand partner for Film4’s 9pm film slot. The deal with Alfa Romeo will run for a period of 12-months, starting from April 14th. Brokered by Starcom, the partnership enables Alfa Romeo to have a consistent presence across 365 films a year, aligning with Film4’s […]
Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running until the end of June, the sponsorship comes at a time when the weather is getting warmer and aims to encourage parents and kids to reach […]
Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]