Eurodata: 4-screen TV viewing stands out in 2017
Frédéric Vaulpré, Eurodata TV Worldwide Vice-President says: “In a content industry that is constantly searching for “the magic formula” to turn local productions into big international hits, understanding new audience usage is critical for broadcasters. 4-screen data gives a clearer viewer understanding and adopting multi-screen strategies are proving to be decisive for content success.” Avril […]