Pixel Power, a supplier of broadcast graphics and automation solutions, has enabled the UK’s Channel 4 to broadcast the world’s first Twitter-determined commercial break. Polydor Records wanted a new and engaging way to launch Shine, the new single from electronic pop trio Years & Years. The solution, worked out with broadcaster Channel 4, was to […]
Civolution, the specialist provider of technology and solutions for identifying, managing and monetising content, has sold its TV Analytics and TV Synced Ads business Teletrax to data science company 4C, enabling company management and its R&D resources to focus entirely on content protection through its NexGuard forensic watermarking business The acquisition of the Teletrax business […]
Advertising Association/Warc figures show that UK advertising expenditure shrugged off European uncertainty to post 8.2 per cent growth in Q1 2015. Reaching £4.7 million (€6.6m) in total, UK advertising spend in the first quarter of the year was the highest on record. Growth in traditional display advertising, including television, radio and outdoor, was particularly strong […]
BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent. Airing on July 25th, the new television campaign pays homage to the glamour and spectacle of the tournament and features British talent, tournament legends and players including Real Madrid’s Gareth Bale, Paris […]
Virgin Media has been warned that customers can rightly assume that prices during the minimum term of contracts are fixed after the Advertising Standards Authority upheld complaints about its “misleading” broadband ads. Customers has complained that they had signed up to the operator’s 12-month broadband contracts only to be told that their monthly charges would […]
Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 per cent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report, a first-ever study sizing the US programmatic market from the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, in 2017, the Internet will be the biggest advertising medium in 12 key markets, which together represent 28 per cent of global adspend. In four of these markets, Internet advertising will attract more than half of total adspend. Globally, the Internet will remain in second place, behind television, […]
Facebook is poised to take on YouTube’s dominance in video content, according to media analysis firm Ampere Analysis. Currently viewed as a platform for building awareness, Facebook hasn’t yet been able to compete with YouTube’s ability to deliver revenue returns to content creators through its huge engaged audiences across the globe. But now it appears […]
Australian pay-TV operator Foxtel has agreed to buy 15 per cent of Australian commercial broadcasting service Network Ten in a A$77 million deal as part of a capital raising that could raise up to A$154 million. Ten has proposed issuing new shares to the subscription-TV provider at A15c (€0.10) a share in exchange for a […]
According to a commissioned analysis conducted by MarketShare, a marketing analytics provider, on behalf of Turner Broadcasting and in partnership with Horizon Media, television – as part of an accurately optimised cross-channel marketing mix -remains the most effective advertising medium in today’s video age. In the meta-analysis of