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X Factor advertisers seek discounts

X Factor advertisers seek discounts

The X Factor final is the biggest weekend of the year for TV advertising – but with audiences down since last year, advertisers are challenging ITV’s right to demand exorbitant…

VoD advertising works

VoD advertising works

Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US…

Freesat commences new ad campaign

Freesat commences new ad campaign

Freesat, the free satellite TV service, is launching its new advertising campaign: “Freesat. Satellite TV made easy.” Set to launch during I’m A Celebrity…Get Me Out Of Here on Monday…

Sharpstream rolls out new Adswizz system

Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed…

Consumers dislike ads on social networks

Consumers dislike ads on social networks

A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand…

Yahoo, Microsoft and AOL advertising agreements

Microsoft, AOL and Yahoo have announced agreements that they hope will dramatically improve the process of buying and selling premium online display ads. The agreements will allow ad networks operated…

Iran bans buying ads on foreign networks

Iran’s state broadcaster has transmitted an interview with the country’s police commander warning companies, businesses and private individuals that they must not advertise on “foreign satellite TV networks”. Officially, watching…

50% YouTube ads are skippable

50% YouTube ads are skippable

Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of…

Coronation Street first product placement

Coronation Street first product placement

Product placement has come to Coronation Street after ITV signed a deal with the Nationwide Building Society that will see one of its branded cash machines set up in the…

Online video ads beat TV for ROI

Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research,…