Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that […]
The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year. Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV […]
Internet ad revenues climbed to an first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue (IAB) Report, prepared by PwC US. This marks a 15 per cent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 Internet ad revenues rose to $11.7 billion, representing […]
Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It […]
A Virgin Media TV ad has been banned after rival BSkyB complained about the use of a Sky Sports football clip. The TV campaign featured the former Doctor Who David Tennant promoting Virgin Media’s ‘Big Kahuna’ Bundle. Virgin Media’s ad pushed its “quad play” package of products – including TV, superfast broadband, mobile and landline […]
Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy. MTGx will utilise FreeWheel’s monetisation rights management (MRM) technology to monetise its digital inventory across the Nordics and Central Eastern Europe. “MTGx connects […]
Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox […]
Britons’ increasing appetite for watching video clips, TV and films on different devices helped drive advertisers to spend a record £3.5 billion (€4.4bn) on digital advertising in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted byPwC, accompanied by online YouGov data. Among Britons online who own […]
Research released by AOL UK claims strong evidence that the rise of programmatic trading will serve to enhance creativity and story-telling across the advertising industry. AOL conducted a comprehensive study
Forrester’s Western European Online Display Advertising Forecast projects that online display advertising spend will rise at a CAGR of 10.3 per cent between 2014 and 2019, jumping from €7.3 billion to €11.9billion. Two factors will account for the double-digit growth rate: