Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest […]
AOL and Publicis Groupe have announced an expansion of their multi-faceted six–year relationship into programmatic video and linear TV. The move will provide VivaKi, and effectively all agencies inside Publicis Groupe, greater access to premium reserved – including private marketplaces – and non-reserved video environments through AOL Platforms. According to eMarketer, digital video is growing […]
Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from […]
Freeview this week launches a new advertising campaign to promote the wealth of programming available to Freeview viewers this autumn. The campaign, called ‘Freeview Presents’ centres on two emotionally charged TV adverts, Tears and Laughter, which showcase talent laughing and crying in TV moments from some of the most-watched comedy and drama series. Owen Jenkinson, […]
Easel TV, the multi-screen video software company, is launching an Ad Engagement Platform tool that enables brands to create micro-channels for their ad campaigns in three weeks. The Ad Engagement Tool is built using Easel TV’s Suggested TV platform- a cloud-based software-as-a-service solution for multi-screen content delivery with a televisual user experience. The product is […]
Deloitte, the business advisory firm and the AOP, has revealed that digital advertising revenues from UK publishers were up 9.1 per cent in the second quarter of 2014 compared with the same quarter in 2013. Revenue generated from mobile and tablet subscriptions and advertising were the fastest growing revenue stream
There are a small number of occasions when broadcast networks seek $1 million or more for a 30 second commercial – most notably during a ‘Super Bowl’ ad-break. AMC is challenging the established rate cards by proposing a fee of more than $1 million for a spot during the series finale of Mad Men. There […]
QuickPlay Media, a provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, has announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution. QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear […]
Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart which it says will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two […]
Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,